Skip to main content
attractionstech at ISE 2020


Holovis is the world leader in creating the next-generation of fully immersive and interactive ride attractions and virtual reality solutions for Theme Parks, Entertainment centres, FEC’s, Museums and Science Centres.

Holovis is the world leader in creating the next-generation of fully immersive and interactive ride attractions and virtual reality solutions for Theme Parks, Entertainment centres, FEC’s, Museums and Science Centres.

Holovis creates solutions that transform the sensory experience by immersing audiences and riders in 360° visuals with specialist audio, SFX and lighting; all seamlessly integrated with our propitiatory motion platform and ride systems. This turnkey capability includes creative and engineering design, plus manufacturing, installation and commissioning. The unique virtual reality simulation systems at Holovis are used throughout the project for testing, design reviews and joint product development. This gives all Holovis clients unique access to a fully inclusive turnkey service that de-risks the procurement process, saves costs and reduces time-to-market project cycles.

This vertically integrated capability combined with a continuously evolving innovation pipeline supporting by rigorous quality control and testing allows Holovis to take story-telling and attraction design to the next level, putting your visitors at the heart of the action. From full scale volumetric projection Domes to our unique Immersive Tunnels and next-gen Interactive Dark Rides, the Holovis team of world class Engineers, Software & Game developers create bespoke solutions that will make real your creative vision in the best possible attraction environment.

The Holovis In-House team

Holovis also add-value to our client’s requirements with our unique skills in assisting with the developing of major  attractions, facilitating the design of rides, whole theme park master-plans and site layouts using our fully immersive 3D CAVE systems and our bespoke RideView™ design and visualisation software. This technology transports designers and procurement teams into any dataset, content or environment with true 1:1 scale, in real-time interactively and in volumetric 3D. Using head tracking technology the motion synchs in real time to explore your site plans or ride systems,  so improving the communication process from designers through to project stakeholders, reducing time, the number of physical prototypes and cost,   whilst at the same time speeding up the quality of the decision making process.

Holovis has an in-house team of programmers and game developers who specialise in creating your 2D and 3D real-time interactive gaming content and interactive hardware systems, as well as proprietary software technologies that facilitate real time data manipulation, design and simulation.

Holovis, Jacknell Road, Hinckley, LE10 3BS
+44 (0)1455 553924


  • Holovis MotionDome

    Holovis MotionDome

    MotionDome is the next generation of dark ride and gaming technology; an immersive and interactive platform for creating transformative experiences in 2D or 3D. Audiences are fully surrounded by a 360° projection taking story-telling to the next level. The solution is scalable from small to large full dome theatres, completed with ride motion technology and the […]
  • Holovis Interactive Dark Ride

    Holovis Interactive Dark Ride

    Holovis’s extensive experience in designing 2D and 3D display solutions, combined with their knowledge of interactive technologies and development of real-time software applications, allows the creation of highly compelling interactive displays tailored to their client’s specific experiential visitor requirements.


  • The Making Of 'The Battle For Kings Dominion'

    The Making Of 'The Battle For Kings Dominion'

    Join us at our Demonstration Campus to discover how The Battle For Kings Dominion has been created. From the personification of five of the park’s flagship coasters to the creation of interactive mini games to challenge other park visitors, dynamic queue line Augmented Reality experiences and the chance for everyone’s app to be different as […]
  • Mystic Timbers - What's in the Shed?

    Mystic Timbers - What's in the Shed?

    Since unveiling the plans for the Mystic Timbers attraction at Cedar Fair’s Kings Island, park and coaster fan sites have been overflowing with speculations about ‘What’s In The Shed’? We reveal all…well almost!
  • The Battle for Cedar Point!

    The Battle for Cedar Point!

    Join The Battle for Cedar Point, an incredible new in-park augmented reality game. Use your mobile device to scan items around the park to earn points for your clan. The winner of each daily battle will be announced at Luminosity. Download the app now from Google Play and the App Store, choose your clan and let the battle begin! 

  • Extend the experience with Augmented Reality

    Extend the experience with Augmented Reality

    Just when you think you've seen it all Augmented Reality (AR) jumps in to gamify new and existing attractions, taking them to a whole new level of guest experience.

Holovis news

Holovis company information


Mere Lane, Lutterworth, Leicestershire, United Kingdom

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update