The latest Digital Signage Summit at Integrated Systems Europe (DSS ISE) in Amsterdam has been hailed a success by organisers. During the half-day conference last month, a record number of delegates heard that the market is now valued at $14.6bn.
That’s a growth of 18 per cent year-on-year. In addition, sales of large format screens – most typically employed in digital signage applications – rose 21 per cent last year to 5.6 million.
“Many other industries would love to have figures like this,” said Florian Rotberg, managing director of invidis consulting, a joint-organiser of the summit with Integrated Systems Events.
Here are a few more stats shared at DSS ISE:
- 80 per cent of brands experienced an increase in sales of up to 33 per cent using digital signage.
- Over half (52 per cent) of travellers are more likely to visit a hotel that offers self-check in.
- Quick service restaurants report a 30 per cent increase in order value when customers use smart vending.
Enter the disruptors
For the majority of consumers, the most visible element of the audiovisual industry is likely to be digital signage. Yet the sector is said to be experiencing considerable disruption with changing consumer behaviours and expectations motivated by the likes of Facebook, Amazon, Netflix and Google.
“These companies taught consumers to use touch,” said Stefan Schieker from Result MC. “Now they’re trying to teach us to use voice and not to care about owning things, but to share them. That’s having a deep impact on the retail industry and how we use signage.”
Several other industry experts delivered market insights and presented best practices during DSS ISE 2019. This year saw a particular focus on how complementing sensor-triggered and data-driven solutions add value to digital signage.
Another speaker was Intel’s Jose Avalos, part of both the company’s Internet of Things Group and Visual Retail and Digital Signage division. He highlighted that apart from retail, digital signage is also impacting areas like education.
New venue provides retreat from ISE show floor
“The Digital Signage Summit was, yet again, a great success,” said Rotberg. “The new location at the Hotel Okura provided us with the perfect platform to discuss trends and drivers away from the busy show floor. And our C-level speakers gave real insight into the state of the digital signage market and where it’s headed.”
Delegates at DSS ISE 2019 represented integrators, solution providers and end-users. ISE is the world’s largest trade show for the professional AV and systems integration industry. The event was held at RAI Amsterdam from February 5 to 8. It too enjoyed record attendance in 2019.