Magic Memories, a global leader in experience capture for the attractions industry, has revealed that in the last quarter, it has created 17 million memories for attraction guests, which were viewed 32 million times. In addition, 5 million of these branded digital memories were shared across social media, where they made an estimated 750 million social impressions.
Speaking about the record-breaking figures, John Wikstrom, Magic Memories’ founder and executive director, says:
“We knew if we created world-class content and got the mix of volume and quality right, then there was some significant value on the table for both customers and brands. Creating and distributing content via the cloud has enabled significant improvement in the data we collect and therefore the clarity and credibility of our decision making
“Our job is to create content that ensures what customers are sharing is truly relevant and valuable to the brand experience so we can continue to see these engagement percentages rise.”
Authentic content boosts revenue
According to Magic Memories’ consumer research, 72% of customers share their memories.
Figuring out how to monetise this content is a game changer for attraction operators. By integrating the right content experiences into the pre, during, and post-visits, they can boost revenue across all channels.
Whereas before, brands would need to hire, and pay a premium for, media agencies to create activations and social campaigns, now guests are paying to become active marketers, with their own personalised and authentic content, created and delivered seamlessly.
Earlier this summer, Magic Memories shared how it is helping some of the UK’s top zoos to attract new generations of guests. The firm is helping destinations promote key conservation and preservation messages. Magic Memories works with zoos, aquariums, and other wildlife attractions to create unique content experiences for visitors to enjoy. The company has more than 200 partnerships, of which approximately a fifth are at zoos and aquariums around the world.
