Leading digital content creator and distribution partner, Picsolve, has secured a 5-year contract with Caesars Entertainment Corporation, marking the biggest win in the company’s history.
Caesars Entertainment operates some of the most iconic attractions in Las Vegas. Visitors will now benefit from Picsolve’s innovative imaging technology to create and share their experiences at locations such as the High Roller and the 50-storey replica Eiffel Tower.
The High Roller, located at The LINQ Promenade, is the world’s tallest observation wheel. Later this year, it will be joined by the new Fly LINQ zipline attraction, offering another Picsolve photo opportunity for adventure fans.
Roaming digital photographers will also be on hand to capture candid moments throughout the resorts, including pool parties, celebrity chef restaurants and world-class entertainment shows at The AXIS at Planet Hollywood Resort & Casino.
The new deal coincides with the launch of Picsolve’s latest technology upgrades including its next-gen platform, LED green screens and facial recognition. According to Picsolve, Caesars Entertainment will be the first client to access many of the new tools.
Customers can capture and share digital content via Caesars smartphone app
“Picsolve’s platform will allow our customers to capture, collect and share their digital content using the Caesars Total Snapshot smartphone app – without the need for barcodes or web links” explains Shaun Swanger, Vice President and General Manager of Resort Photography.
“This seamless process enhances our customer service experience and allows our guests to capture unforgettable moments as they experience all that our Las Vegas properties have to offer.”
The contract also supports Caesars Entertainment’s commitment to the environment, with Picsolve offering greener solutions such as digital photography and print on demand options.
“We are proud to announce this monumental partnership with Caesars Entertainment,” notes David Hockley, CEO at Picsolve. “We’re taking our unrivalled experience in theme parks, venues and attractions to iconic Las Vegas. This landmark contract marks our aggressive expansion strategy, both geographically across North America and into the luxury and gaming sectors, and we’re excited to grow this relationship over the coming years.”