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Picsolve lands 5 year content capture deal with Merlin’s London attractions


The digital content capture specialist Picsolve has announced its latest partnership with Merlin Entertainments. The company has secured a five-year deal to provide images at five of Merlin’s London attractions.

This means Picsolve will remain the content capture provider of choice at some of the British capital’s most iconic attractions, including Madame Tussauds London, the Coca-Cola London Eye and London Dungeon. In addition, it has picked up new wins with DreamWorks Tours: Shrek’s Adventure! and Sea Life London.

Visited by millions of tourists from around the world each year, these attractions are implementing several different solutions from Picsolve. At each of the sites, visitors can buy a range of merchandise, including panoramic prints, video content and photo books.

Picsolve-Merlin-London-attraction-wins_Shrek_SeaLifeMultiple Picsolve products

Among the Picsolve products now on offer in London are its green screen technology and Experience Wall – a collection of floor to ceiling HD screens which turn chroma green for a split second while visitors are photographed. Post-production effects are then added to the image.

Picsolve is also set to launch a new version of its Super Selfie at the London attractions soon. This panoramic new ‘selfie’ captures visitors and the destination in a way they couldn’t achieve on their own phones.

An ongoing relation with Merlin

“Picsolve is already a key element of the customer experience at many of our attractions across the globe,” says Martyn Brett-Lee, commercial director at Merlin Entertainments. “Its position as a market-leader and continuous investment in technological innovation, makes Picsolve an obvious choice to power content capture at our world-renowned visitor destinations in London, helping our visitors bring amazing and unforgettable moments home with them.”

Picsolve CEO, David Hockley, adds, “London is home to some of the world’s most iconic attractions, so it’s important visitors are able to capture their experience as they enjoy the best the city has to offer. Our promise to deliver a seamless customer experience and provide our partners with new and exciting content capture innovations, is why we’re able to work with the industry’s top brands such as Merlin Entertainments. We’re looking forward to seeing the new version of our Super Selfie technology and hope many more partners will realise the benefits this brings to their attractions.”

Picsolve boasts over 500 installations in attractions across the globe. This latest partnership with Merlin cements its position as the industry’s leading European content capture provider. Late last year it also signed a deal with the attractions giant in Asia-Pacific and the Middle East.

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