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Tate Modern brings Virtual Reality to major new Modigliani exhibition

Tate Modern and HTC Vive bring Virtual Reality to major new Modigliani exhibition

Tate has announced a new partnership with HTC VIVE™ to bring virtual reality to a major new Modigliani exhibition at Tate Modern.

For the first time at Tate, visitors will not only look at the works of an artist, but will be able to immerse themselves in the world in which those pieces were created.

Modigliani’s world was early twentieth century Paris. Drawing on archival material and new research, the virtual reality experience recreates aspects of the artist’s adopted city, bringing his historical context to life.

It was Modigliani’s move to Paris in 1906 that transformed his work, bringing him into contact with radical artists such as Pablo Picasso and Jean Cocteau.

The exhibition will explore the creative environments and elements of popular culture in Paris which were pivotal to Modigliani’s art.

Vive’s VR technology is set to add a fresh interpretive dimension to what will be the most comprehensive exhibition of Modigliani’s work ever held in the UK. BAFTA-award winning studio Preloaded will be developing the virtual reality experience.

According to Frances Morris, Director, Tate Modern, the museum is always looking to push creative boundaries:

“We think this will be a fantastic opportunity to give the public a different and in-depth understanding of this much-loved artist through new technology,’ he said.

‘We want to revolutionise the way people create and experience art,” added Paul Brown, GM for HTC VIVE, Europe. “At the start of the 20th century, Modigliani was a pioneering force in art innovation, pushing boundaries and new possibilities which inspired his peers and contemporaries. At Vive, we see something similar at the start of the 21st century with VR.”

Featuring over 100 iconic portraits, nudes and sculptures, ‘Modigliani’ opens at Tate Modern from 23 November 2017 to 2 April 2018. The ground-breaking exhibition aims to confirm Modigliani as one of the greatest artists of the twentieth century.

Image courtesy Tate

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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