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MK Themed Attractions helps Tivoli Friheden to improve its visitor numbers

Tivoli Friheden 2020 Blomsterfestival MK Themed Attractions

MK Themed Attractions, the Danish theming expert, has helped Danish theme park Tivoli Friheden to attract more visitors with a Flower Festival.

MK Themed Attractions is pleased to announce that it has helped popular amusement park Tivoli Friheden to improve its attendance by 45% this summer. This is due to the implementation of a brand new Flower Festival event held at the park.

In fact, the Flower Festival was so successful that Tivoli Friheden plans to hold it again in 2021 and 2022.

Tivoli Friheden 2020 Blomsterfestival

A successful event

“I’m pleased at how well the new season has been received by our visitors,” says sales and marketing manager at the park, Morten Palm Andersen. “Actually, we had so many visitors during the summer that we made a record in July, where we had the pleasure of 114,000 guests“

As part of the new event, MK Themed Attractions designed sculptures that would engage the audience, taking into account topics like climate change and a passion for nature. These were produced at the company’s 20,000+ square foot production factory in the Philippines.

MK Themed Attractions Tivoli Friheden 2020 Blomsterfestival

Along with its sister company Création Group, which has over 50 years of experience in producing animatronic figures, MK Themed Attractions created two talking trees. For an added level of interactivity for guests, the talking trees could be activated with the touch of a button, when they would tell stories about the park.

Mother Earth Tivoli Friheden 2020 MK Themed AttractionsAnother sculpture depicted Mother Earth with a face and hair made of ivy and flowers. All the sculptures created by the company included a description so that guests could engage with the ideas behind the designs.

Multisensory experiences

In order to create a fun event to welcome guests back to the park following the pandemic, Tivoli Friheden, which is located near Aarhus in Denmark, decided to hold the biggest flower-festival in the country, designed to be an engaging, multisensory experience. The event featured creative events, inspirational gardens, climate talks, and workshops for all ages.

In order to bring this vision to life, MK Themed Attractions designed and produced artistic fibreglass sculptures, including oversized flowers, transforming the park into a flowering universe.

Last month, MK Themed Attractions launched a new Halloween catalogue in English and French, to help attractions prepare for Halloween 2020.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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