Hello Park, an immersive park franchise by Hello I/O, has announced that it is building on its success during 2021 by bringing a further six new locations into its franchise network this year. The company, which specialises in creating interactive entertainment parks, expanded rapidly last year with the opening of five new franchise locations, as well as a number of non-branded parks around the world.
In addition, the existing parks have been performing well as Hello I/O continues to work on its content and the park format. In total, the company signed 22 new contracts in nine new countries in 2021.
Expansion continues
As we enter 2022, Hello I/O is planning to enter several new markets with new Hello Parks in the US, Saudi Arabia, Turkey, Slovenia, and Qatar as well as adding new locations in Russia.
In São Paulo, Brazil, visitors will be able to enjoy a new “grand-park”, measuring 1,500 square metres (16,145 square feet).
Hello Park is a franchise model based on a subscription. Hello Park’s partners can access the latest games and content updates, and the R&D department is continuously working on new technologies and products which are then rolled out to the Hello Park network.
The concept can be adapted to fit venues of any size, with a base set of games that includes five themed designs and a special winter holiday theme. Content can be changed over with one click in a dedicated application.
Thanks to the system of cameras and sensors, many guests can interact with the projections at the same time, with no need for queues or to worry about equipment hygiene like with VR games. For operators, there are many opportunities to boost revenue with merchandise and events, such as birthday parties that use unique interactive table projections, field trips, workshops, and photo/video footage sales.
Satisfied customers
Speaking about Hello Park, a partner from South Korea said:
“First and foremost, I want to say a few words about the product itself: wow! This is really what elicits memorable emotions for all of our visitors. A new format, touch mechanics, natural communication with today’s audiences, all backed up by a high percentage of return visits: more than 40%.”
“Opening an entertainment business during a pandemic was very risky: lots of restrictions on capacity, closings and openings, and so on,” added a Hello Park partner from Lithuania.
“Nevertheless, I can say even now that in spite of all the difficulties, we are managing very well, and the fact that multimedia interactive shows for sit-down birthday parties at our park are booked a month in advance speaks to the enormous interest in our park from visitors.
“We can certainly say now that in our city (Kaunas), we are the leaders in the number of group events –– more than 70 every month!”
With Hello Park, Hello I/O’s goal is to create educational and fun experiences that are meaningful, immersive and that stimulate children’s development. It brings together classic children’s games, with colourful projections and new technologies to promote the learning of new skills and to develop creativity.
Last year, Hello I/O opened four new locations across the United Kingdom: Oceanarium at the Romford Children’s Centre, Living Drawings at Hobbledown Adventure Park, Multimedia zone in Gravesend, and Hello Park zones at Drusillas Park.
