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Hello I/O provides immersive content for 4 new locations across the UK

Company provides innovative ‘phygital’ interactive and educational attractions

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oceanarium romford hello i:o

Hello I/O, a creator of high-tech immersive spaces, has announced that it has opened four new locations across the UK in partnership with Interactive365: Oceanarium at Kidspace in Romford, the Imaginarium at Hobbledown Adventure Farm in Epsom, an interactive zone at a National Trust site near Derby, and SPARK at Drusillas Park in Alfriston.

The company creates projects around the world, including a new network of multimedia children’s parks called Hello Park. This employs the latest technology alongside a flexible, franchising system to adapt its children’s entertainment attractions to any market.

Interactive365 represents Hello I/O in the UK and provides smooth installation, set-up, and round-the-clock support which helps the interactive zones function without interruption.

The first parks with ‘phygital’ interactive and educational attractions were opened in England in 2019 and have since expanded to more locations. Each of these projects is customised to meet the specific needs of that venue, providing unique attractions that encourage children’s growth and development.

Oceanarium at Kidspace, Romford

Here, a space of just 64 square meters transforms into a digital aquarium. Colourful underwater creatures are projected onto three walls and the floor, meaning children can watch fish swimming around them while other ocean inhabitants, like crabs and shrimp, scuttle across the floor.

Visitors can choose which animals to see using the tablets scattered around the room. These creatures and the rest of the underwater landscape all react to touch. In addition, the venue holds regular shows to take guests on an immersive journey in this magical underwater world.

The Imaginarium at Hobbledown Adventure Park, Epsom

The new Living Drawings attraction brings young visitors’ imaginations to life. Visitors use tablets mounted in stone to colour a range of different animal templates. They then swipe to release their creations into the room.

These animals vary from butterflies, which flutter along the walls of the Imaginarium, to turtles, which swim around the interactive lake. All of these creatures and the landscape itself respond to touch. Animals populate this virtual world and adapt to the habitat created for them.

Hobbledown Adventure Park hello io

New Interactive Zone at Sudbury Hall and the Museum of Childhood

The new installation adjacent to Sudbury Hall, which is managed by the National Trust, features two interactive zones in six exciting themes. Each theme has a vast array of different templates which children color and then send to the large interactive wall.

They are then able to interact with their creations within their own virtual landscape – whether that be an animal, car, helicopter, or even a building. The large interactive floor also features six similar themes, including a virtual football pitch and an interactive city landscape.

Living pictures gravesend hello io

SPARK at Drusillas Park, Alfriston

SPARK at Drusillas Park in East Sussex showcases several core concepts of the phygital world. During a visit to this popular zoo, guests can see plenty of real animals and then find out more about other animals that call Africa home within SPARK.

Drusillas Park hello io

This new area features an AR video selfie zone, where visitors can become part of the zoo’s digital content and then post these unique videos to their social media. There is also an Interactive Cubes space, where young guests can stack physical cubes and then see animals appear on them.

There is also a large interactive slide, which descends into a ball pit surrounded by an interactive BallStrike wall. This allows visitors to hit fruits in order to feed a variety of animals.

All projects developed by Hello I/O feature technologically advanced multimedia attractions that can be purchased and adapted to client’s needs. Combined with a turnkey project management and on-site integration performed by Interactive365, means Hello I/O’s clients receive a unique experience that is fast and seamless to install.

Hello Park is a multimedia digital park for the whole family with over 30 parks in over 7 countries to date.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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