The blooloop Innovation Awards, presented with AREA15, celebrate the incredible creativity, imagination and dynamism that drives the attractions business.
Our judges are high-profile thought leaders and industry experts from some of the world's leading visitor attractions. Each year, they look for the most innovative products and projects that are shaping the future of the visitor experience.
Universal Destinations and Experiences' Mary Levinsky is a judge in the 2026 blooloop Innovation Awards
In the new AI-powered search landscape, your visibility matters more than ever. blooloop is officially recognised as a Top 10 UK and Top 100 world publication for AI-engine citations, boasting a powerful Domain Authority of 75.
Entering the awards doesn't just put you in front of judges today; it locks your brand into a trusted digital domain that AI engines will crawl, index, and cite for years to come.
Key dates:
- Final deadline for guaranteed speaking slot with deluxe entry: 7 September 2026
- Entries close: 28 September 2026
- Entries revealed at the Festival of Innovation: 20-21 January 2027
Ghostly Manor at Paultons Park (UK) was awarded 1st place in the Immersive Attractions category in 2025
Which category is right for you?
We have 21 categories:
- Accessibility
- Blue Sky
- Brand Realisation, sponsored by Shepland Creative
- Creative Technology, sponsored by Holovis
- Exhibit - Animals
- Exhibit - Culture, sponsored by Museum EXP
- Experiential Technology
- Family
- Game On
- Guest Journey, sponsored by On the Stage
- Immersive Attraction, sponsored by ProIO
- Immersive Experience, sponsored by Mance Communications
- Immersive Experience – Cultural, sponsored by Blue Telescope
- Marketing
- Retail & Dining
- Spectacular
- Splash, sponsored by OpenAire
- Storytelling, sponsored by FORREC
- Storytelling - Culture, sponsored by BeWunder
- Sustainability
- Thrills
Electrosonic was awarded 1st place in the Storytelling-Culture category in 2026 for the National WWI Museum and Memorial: Encounters Exhibition
Why should you enter?
- Raise your profile - showcase your work in front of our panel of expert judges.
- Prove that you are an innovator in the industry - join the incredible companies who have won previously
- Showcase your innovation to the world's biggest audience of attractions industry professionals and the leading AI search engines - have a permanent, dedicated full page in our Innovation Awards Gallery on blooloop.com that leverages our 75 Domain Authority and Top 10 UK AI Visibility to act as a permanent external SEO asset for your brand.
- Celebrate your work with your team and your clients - leverage your award entry for marketing and to boost team morale.
- Gain a competitive advantage - attract new business and new talent
- Be seen as a thought leader - opt for a Deluxe Entry to speak in a panel alongside our judge
Michael Casper, VP of Business Deveopment at AREA15 served as an Innovation Award Judge in 2023 and 2025
Which entry type is best?
Each entry has a permanent, dedicated full page in our Innovation Awards Gallery on blooloop.com
To stand out from the crowd, choose a Standard Plus or Deluxe entry and be included in our pre-Festival of Innovation newsletter and feature.
If you can't decide between 2 categories, you can enter the same project in 2 categories with the Standard Plus and Deluxe entry type.
blooloop Innovation Award entrants can choose from Standard, Standard Plus, and Deluxe options
For maximum exposure, choose the Deluxe entry to speak on a thought-leadership panel discussion for your entry category at the Festival of Innovation.
This exclusive opportunity places you alongside other entrants, the category sponsor, and our expert judges to share your thoughts on the future of the industry. These spots are limited for each category.
Standard entries to our Accessibility and Sustainability categories are free. Make sure you showcase how you’re helping the industry to be more sustainable and inclusive.
Find out more here.
