KCC Entertainment Design, a leading creator of themed environments, designed the new BOLTS brand for Adventure World Entertainment (AWE), from concept to completion. BOLTS, AWE's first move into social entertainment, has opened its doors in Al Jubail, Saudi Arabia.
Founded in Dammam in 2006, Adventure World Entertainment has become one of Saudi Arabia’s leading entertainment providers, managing locations nationwide under the brands Adventure World, Bonkers, Jumpoline, and now BOLTS.
With the introduction of BOLTS, AWE is shifting from purely family-focused attractions to creating spaces designed for groups, competition, and shared experiences.
BOLTS in Al Jubail offers bowling, digital archery, digital darts, clay shooting, and billiards, combined with food and musicImage courtesy of KCC Entertainment Design
“We’re not just opening another entertainment destination; we’re setting a new benchmark for social entertainment," says Hassan Ahmed, executive director of entertainment at AWE.
Powering social entertainment in Saudi Arabia
Social entertainment venues thrive on guests returning multiple times with friends and colleagues. BOLTS embodies this idea, combining games, attractions, food, beverage, and live entertainment all in one place. It offers adults and groups in the Eastern Province a comprehensive night out in one destination.
The venue combines bowling, digital archery, digital darts, clay shooting, and billiards with social dining and live music.
Its design features exposed concrete, neon signs, and statement lighting, creating a space that feels modern, vibrant, and tailored for young adults and groups.
The opening of BOLTS in Al Jubail marks a significant milestone in KCC’s ongoing partnership with Adventure World Entertainment and strengthens KCC’s expanding presence in Saudi Arabia’s growing entertainment industry.
As well as games, AWE's BOLTS venue in Al Jubail offers relaxed areas where visitors can enjoy food and drink
Social entertainment remains one of the fastest-growing sectors in the region’s leisure market. BOLTS is the fifth social entertainment venue KCC has launched in just two years, following The DockX in Jeddah, Boom Room in Cairo, Juma in Cannes, and Mega City in London.
KCC has also designed three Bonkers venues for AWE, in Al Khobar, Qatif and Riyadh, and remodelled two of the company's destinations in Dammam and Al Ahsa.
Last year, KCC Entertainment Design celebrated the launch of the world’s first Booba World, an immersive entertainment destination inspired by the popular animated character Booba, which debuted in Dubai.
