EAG360, a leading event for the international entertainment, attractions & gaming industries, has launched its Best of Show Awards. Free to enter, the awards will recognise winners from Amuse Expo, CompSocUK and the London Gaming Show, with winners announced live on the exhibition floor in January 2027.
Entries close on 18 December 2026.
The programme will highlight the range of innovation across the entertainment, amusements and gaming sectors. Exhibitors may nominate a product, solution or service featured on their stand and enter it in the category associated with the show where they are exhibiting.
Showcasing innovative solutions
For CompSocUK exhibitors, the awards provide an opportunity to showcase how their technology and ideas can benefit competitive socialising venues. Suppliers can present interactive experiences, booking platforms and venue management systems, demonstrating their products in action.
See also: Competitive socialising takes its place at EAG360
A panel of industry experts will evaluate the shortlisted entries in person. On 12 January, judges will visit exhibitors’ stands to view the nominated products, solutions and services and assess them against the awards criteria. The winners will be announced and presented with their awards on the show floor on 13 January.
Nicola Lazenby, EAG360 show director, says: “There’s no better place to understand a product than on the stand, seeing it in action and hearing from the people behind it. Bringing the judging onto the show floor gives exhibitors the opportunity to demonstrate what makes their entry stand out and explain the benefits it can bring to operators.
“We also want the awards to help visitors discover products and ideas they might not have considered, giving them more reasons to explore all three shows.
"There is so much creativity across our exhibitors, and the Best of Show Awards give us a new way to recognise that talent and help more people discover it.”
Ella Baskerville, managing director of blooloop and Best of Show judge for 2027, adds: “I look forward to seeing the innovative products and technology on show at EAG360 this year.
"The immersive, competitive socialising and amusement sectors continue to create new interactive, gamified experiences for guests, and provide thoughtful, efficient solutions for operators.”
The Best of Show Awards will complement the existing Chairman’s Awards. The new programme celebrates exhibitors’ products, solutions and services, while the Chairman’s Awards will continue to honour the people and businesses shaping the industry.
Exhibitors can click here to submit their nominations and get more information. Entry is free.
Registration for EAG360, featuring Amuse Expo, CompSoc and London Gaming Show, is open now; it will take place from 12 to 14 January 2027 at ExCeL London.
Earlier this year, EAG began its ‘fit for the future’ campaign with a rebrand, including detailed event titles and the consistent use of ‘The Smile Economy’ as a tagline. It establishes a framework to expand co-location and add new show zones.
Charlotte Blanco Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
