Entertainment, Attractions and Gaming Expo Europe
The UK exhibition brings together the attractions, gaming and competitive socialising industries under EAG360 - The Smile Economy
Overview:
For more than 70 years, EAG has connected professionals across the amusement, attractions, gaming and location-based entertainment sectors. Staged annually at ExCeL London, the event has evolved beyond its traditional exhibition roots to become a multi-brand business platform that reflects the growing convergence of visitor attractions, competitive socialising, immersive entertainment and gaming. The 2027 edition marks the launch of the EAG 360 identity, bringing together several dedicated exhibition brands under the unifying theme of "The Smile Economy."
Today, EAG 360 serves operators, manufacturers, suppliers, investors and venue owners looking to discover new products, build partnerships and explore emerging trends across the leisure industry.
Three specialist exhibitions
The event now brings together three complementary exhibitions under one umbrella.
Amuse Expo focuses on amusement equipment, family entertainment centres, visitor attractions and leisure venues.
London Gaming Show provides a dedicated platform for the casino and gaming industries, bringing together operators, manufacturers and service providers.
CompSocUK showcases the fast-growing competitive socialising market, highlighting experiences that combine hospitality with technology-driven entertainment, immersive attractions and interactive games. Together, the exhibitions reflect the increasingly connected nature of today's out-of-home entertainment industry.
A hub for innovation
EAG 360 attracts exhibitors from across the global leisure sector, presenting everything from arcade games, redemption attractions and cashless technologies to immersive entertainment, interactive experiences, software, venue solutions and operational services. Alongside the exhibition, visitors can attend seminars, networking events and industry discussions covering technology, business growth, regulation and changing consumer trends.
The event is organised with the support of bacta, the UK trade association representing the amusement and gaming industry, helping to ensure the exhibition remains closely aligned with the needs of operators and suppliers.
Reflecting the changing entertainment landscape
The introduction of the EAG 360 brand represents more than a visual refresh. The new identity has been designed to support future expansion by creating a flexible framework for additional co-located events and specialist show zones. Under the banner of The Smile Economy, the organisers are positioning the exhibition as a meeting place for businesses that create shared entertainment experiences, whether through attractions, gaming, immersive technology or competitive socialising.
With visitors travelling from across the UK and internationally, EAG 360 continues to be an important annual meeting point for manufacturers, distributors, venue operators and investors seeking new products, partnerships and industry insight ahead of the year.
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