EAG360, a leading event for the international entertainment, attractions & gaming industries, has launched a complete guide to EAG360 2027, taking place at the ExCeL in London from 12-14 January 2027.
This gives the show community a toolkit of user-friendly features designed to elevate the experience and maximise opportunities across the co-located Amuse Expo, CompSocUK and London Gaming Show.
The EAG360 Digital Companion aims to help visitors make the most of their time on the show floor. Key features include an interactive floor plan, personalised event scheduling, and comprehensive exhibitor and product directories.
It helps visitors navigate the venue, discover new suppliers, schedule meetings, and receive real-time announcements.
Whether they’re exploring the hundreds of product launches, attending business-building seminars, or networking with peers, visitors can use the app to maximise opportunities.
From an exhibitor’s perspective, the digital companion serves as a pre-show shop window, building brand awareness and driving engagement months before the doors open. The platform enables businesses to showcase products, secure qualified appointments, and use indoor navigation to guide visitors to their stands.
An improved show experience
EAG360 organisers offer three distinct packages designed to meet a range of business objectives. The complimentary Standard Package, available to all exhibitors, includes a core company profile, official logo display, stand ID, interactive map listing, two product listings, and pre-show appointment scheduling for one user.
Phil Gibbs, head of exhibition support, says:
“The EAG360 app or Digital Event Companion, is the result of close consultation with our stakeholders – both visitors and exhibitors – whose insight have been fed back into its development.
"The app, which combines a range of key features with ease of navigation, is another example of EAG360 investing in all aspects of the show experience across Amuse Expo, CompSocUK and the London Gaming Show.”
The app is available on the Apple App Store and Google Play Store.
For more information and to register for EAG360 2027, please click here.
Earlier this year, EAG began its ‘fit for the future’ campaign with a rebrand, including detailed event titles and the consistent use of ‘The Smile Economy’ as a tagline. It establishes a framework for expanding co-location and adding new show zones.
As part of the design strategy, EAG Expo is renamed EAG 360, with the sector-specific exhibition brands comprising CompSocUK, London Gaming Show, and Amuse Expo.
Charlotte Blanco Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
