EAG360 is the premier annual trade exhibition serving the international entertainment, attractions and gaming industries. Organised by the UK trade association BACTA, the event has a heritage spanning more than 75 years and remains the industry's first major exhibition of the calendar year. Hosted at Excel London, EAG360 provides a unique platform for manufacturers, suppliers, operators and industry professionals to discover new products, forge partnerships and explore emerging trends.
The next edition of EAG360 will take place from 12–14 January 2027 at ExcelLondon. Following a major rebrand launched in 2026, EAG Expo has evolved intoEAG360, uniting three dedicated exhibition brands under the banner of "The Smile Economy": Amuse Expo, CompSocUK and the London Gaming Show. The brand reflects the evolving nature of the markets it serves and provides a platform for future growth, new show launches and deeper industry engagement.
At the heart of the new identity is The Smile Economy – a unifying message that celebrates the industry's shared purpose of creating fun, entertainment, engagement and memorable experiences for consumers.
Amuse Expo is dedicated to the attractions, amusement and family entertainment sectors, bringing together manufacturers, suppliers and operators showcasing the latest products, technologies and innovations designed to enhance the customer experience and drive revenue.
CompSocUK focuses on immersive, competitive and social entertainment, providing a platform for businesses involved in location-based entertainment, experiential attractions and competitive socialising.
London Gaming Show delivers a specialist environment for the adult gaming, casino and betting sectors, connecting operators and suppliers with the latest gaming content, systems and technologies. Together, the three exhibitions provide a comprehensive showcase of the out-of-home entertainment industry.
Building on a record-breaking period of growth, 17 per cent of visitors travel from outside the UK, underlining EAG360's increasing international appeal. Ireland tops the international visitor league table, while the event attracted representatives from 2,043 businesses. Visitor quality remains exceptionally high, with 86 per cent of attendees classified as decision-makers, reinforcing EAG360's reputation as the UK's leading business-to-business exhibition for the entertainment, attractions and gaming sectors.
As EAG360 – The Smile Economy, the exhibition is positioned for continued growth and innovation, creating new opportunities for exhibitors, visitors and stakeholders from across the global leisure, attractions, entertainment and gaming industries.
Why Attend
By uniting three specialist exhibitions under The Smile Economy, EAG Expo 2027 offers a broader perspective on the future of location-based entertainment. From attractions and immersive experiences to competitive socialising and gaming, the event provides a comprehensive showcase of the innovations shaping the industry, making it a valuable annual meeting place for professionals looking to stay ahead of the latest developments.
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