Game Volt, the product division of CONDUCTR, the UK-based innovation studio, has already received 100 orders for the interactive gaming attraction, Battle Arcade, from customers throughout Europe, the US, and Canada.
Reflecting early operator confidence in the product, this milestone strengthens Game Volt’s position in the competitive socialising market.
Battle Arcade launched in August 2026. It is now live at several venues across North America and will make its playable IAAPA Expo debut in Orlando.
The product combines the proven operational systems and technology that power GameVolt’s wider product library, such as Supercharged Shuffleboard and The Arena, with a new platform. The result is a high-end visitor experience that is easy to operate.
Lauren Hatton, sales and partnerships manager (US) at Game Volt, says: "Operators want something that gets guests excited from the moment they see it, but they also need confidence in any experience after installation.
"Battle Arcade brings those priorities together: an experience people want to play from the moment they see it, backed by the technology and operational understanding we have developed across the Game Volt range.
"With Battle Arcade already live in North American venues, operators can see how it works in a real trading environment. Reaching 100 orders so soon after launch for a competitive socialising product is a strong endorsement of both the product and the team behind it."
Repeatable, responsive play
Developed for up to 10 players, Battle Arcade combines a high-resolution LED floor with colourful, fast-paced game worlds that visitors can explore without projection or wearables.
Short sessions, self-service operation, and an evolving content catalogue provide a versatile attraction that encourages repeat visits.
The platform is available in three configurations and offers opportunities for seasonal content, venue branding and licensed IP experiences.
"Battle Arcade’s full-colour LED floor gives us a much richer canvas for gameplay," says Matt Daly, head of partnerships (EMEA) at Game Volt.
"We can bring characters, environments and challenges to life beneath players’ feet, with visuals that guide the action and respond to every move.
"That capability also opens up exciting opportunities for licensed IP. We can build recognisable worlds into the experience and make them part of how people play. For operators, it means a versatile attraction with scope for new games, seasonal content and branded experiences that give guests fresh reasons to return.
"These orders across Europe, the US and Canada show the scale of the opportunity. Operators are investing in a premium competitive socialising experience, with the reassurance of proven systems and a partner that understands the demands of running a venue."
The momentum continues across the company's wider portfolio. Game Volt has also secured orders for its new socially connected midway gaming concept, Carnival Games, with its inaugural installation planned on a cruise ship in Q1 2027.
Delegates at IAAPA Expo 2026 in Orlando can learn more about Battle Arcade at Game Volt’s booth, #W1201. The team will be on hand to demonstrate the attraction's gameplay and discuss installation opportunities.
IAAPA Expo is taking place at the Orange County Convention Center (OCCC) in Orlando. Education sessions will be held from 16 to 19 November, with the show floor open from 17 to 20 November.
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
