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Disney patents technology that could turn cars into entertainment experiences

Technology could turn on-road vehicles into moving attractions

Technical line drawing of a car inside a curved testing chamber with overhead sensors and a movable front panel.

Disney has patented technology that could transform on-road vehicles into entertainment experiences

Disney/USPTO

Disney has patented technology that could transform on-road vehicles into theme park-style entertainment experiences.

Titled 'Vehicle Entertainment System and Method', the patent describes an entertainment system that could autonomously guide cars and other vehicles along an "entertainment track".


The entertainment track could be located in a tunnel-shaped structure featuring animatronic figures, projections, LED walls and lighting effects.

Additionally, the technology could interact with the vehicle itself, changing the climate settings, headlights, audio system and video display for a fully immersive experience.

Castle at Disney's Magic Kingdom, surrounded by buildings under a dramatic cloudy sky. Magic Kingdom at Disney World features six themed lands, dozens of attractions and the iconic Cinderella Castle Disney

The patent says: "Traditional amusement rides and entertainment systems may utilize custom created ride vehicles, which are often expensive and limit the location of such systems.

"Meanwhile, on-road vehicles continue to include more sophisticated control systems which may be used to provide content, such as movies, music, and the like, to occupants of the vehicle."

It adds: "Cars are increasingly built to include advanced hardware and/or software, such as 5G, edge compute, powerful chipsets, high-performance computing, artificial intelligence and machine learning, computer vision, and the like.

"With such advanced hardware and software, cars are increasingly able to perform a wide range of advanced services.

"Combining such emerging technologies with immersive and interactive technology traditionally found within theme parks may create enhanced entertainment experiences using on-road vehicles."

Disney patents

Securing a patent does not necessarily mean Disney plans to develop the in-car experience, and the technology may never become a reality.

Earlier this year, Disney was granted a patent for a system that helps users choose rides based on their preferences and dislikes.