SPREE Interactive, a leading provider of active free-roam VR experiences recently exhibited at DEAL Expo in Dubai, where it partnered with Amusement Services International (ASI), an award-winning supplier of amusement arcade attractions and games, to showcase its VR Playground, alongside its latest VR shooter game, Splish Splash. The team sold multiple systems during the trade show.
The goal of the partnership between the two firms is to empower Location-Based Entertainment centres across the Middle East with VR gaming experiences that cater to the under-10’s demographic.
A successful partnership
SPREE’s VR playground will now be rolled out across a number of FECs and other location-based entertainment venues in the MENA region. Attendees at DEAL 2023 also enjoyed the company’s newest VR shooter game, Splish Splash, with its combination of classic arcade nostalgia and cutting-edge VR technology.
“We are thrilled with the success of our partnership with Amusement Services International,” says Jonathan Nowak Delgado, CEO of SPREE Interactive. “The response from customers at the DEAL Show was overwhelmingly positive, and we are excited to continue bringing our family-friendly gaming experiences to people around the world.”
Prakash Vivekanand, managing director of ASI, adds: “The partnership with SPREE Interactive has allowed us to offer our customers something truly special and super fun, specifically catering to the younger audience in the region.
“The newest addition, ‘Splish Splash’, to the growing library of games for the SPREE VR Playground, was very well received by FEC and Playscape Operators attending DEAL 2023 — they see the experience as a perfect offering for kids and parents, within their locations. We look forward to continuing to work together with SPREE Interactive to bring innovative VR gaming solutions that Middle Eastern customers will love.”
Last year, SPREE Interactive received a number of industry awards, including the People’s Choice Award at the MAPIC Awards 2022 and a Bobble Award from VR expert Bob Cooney. The firm beat more than 280 nominees to win “Best in Location-Based Entertainment” at the Augmented World Expo Auggie Awards 2022 and took 2nd Place in the Immersive Attraction category for the blooloop Innovation Awards.
