AnyRoad, a leading Experience Relationship Management (ERM) platform, has announced the publication of a new ebook, designed to help operators understand the full impact of their events by asking the right survey questions.
By downloading the firm’s latest publication, entitled 60 Must-Have Post-Event Feedback Questions, attractions & events operators will get everything they need to pick and choose the best options, in order to learn key insights for growth and better marketing decisions.
Essential questions for quality feedback
Questions included within 60 Must-Have Post-Event Feedback Questions include:
- Net promoter score indicators
- Customer Demographics and Psychographics
- Experience and marketing analysis
- And more
To download the ebook and get started on generating more insightful guest feedback, please click here.
Last week, AnyRoad hosted a webinar called From Insights to Impact: Sierra Nevada’s Revenue Scaling Hack Through Brand Experiences. This free online event was geared towards operators looking to introduce next-level experiences. During the session, Amy Ebling, guest experience supervisor at the Sierra Nevada Brewing Co., explained how the company tapped into customer insights to turn infrequent buyers into loyal customers by 93%. Sierra Nevada also boosted satisfaction by 92% and improved its brand perception by 86%.
This was the latest in a series of webinars from AnyRoad. In July, the firm hosted a webinar called How AI Is Changing Events & Activations. During this session, AnyRoad’s co-founders explored the trending topics of AI and experiential marketing.
In addition, AnyRoad announced another new publication, the First-Party Data Playbook, earlier this year. This ebook looks at the complexities of event marketing and features actionable guidance to support the development of an event marketing strategy. It takes a skills-based approach to help marketers assess their teams’ capabilities and also shares tools and approaches to make the most of these talents. Plus, the ebook covers database building in detail.
