This Halloween, New York City will be home to a new Dracula-themed theatrical experience that reimagines Bram Stoker’s 1897 vampire novel.
Dreams of Dracula: An Immersive Vampire Masquerade is a collaboration between Never More Immersive, Bucket Listers and Musica, the largest nightclub in NYC.
Opening on 4 October at Musica in Hell’s Kitchen, the immersive production runs through 11 November and features two floors and six rooms across 25,000 square feet.

During this choose-your-own-journey, guests will explore a world of terror, forbidden desires and hypnotic dreams.
They will also discover the literary traditions that inspired Stoker, and meet the likes of Mary Shelley and Lord Byron.
The experience is for visitors aged 18 and over. Those over the age of 21 will have access to the Oscar Wilde Salon where they can drink themed cocktails and be entertainment by Oscar Wilde and his friends.
Additionally, a custom Dreams of Dracula app will allow guests to interact with their dreams in an augmented reality (AR) experience after the show.
Hypnosis, thunder, lightning and blood
Gothic or Victorian costumes are encouraged. All guests will be given a mask based on their ticket level, from black masks for general admission to gold for VIP visitors.
Platinum masks are for guests who purchase a private box, which includes a private room with two-way mirrors, bottle service, a dedicated attendant and exclusive meetings with the cast.
Guests are warned that the theatrical experience includes hypnosis, tarot readings, scary tales, darkness, flashing lights, thunder, lightning and blood.
Images courtesy of Never More Immersive, Bucket Listers and Musica