Universal Destinations & Experiences has filed a new patent application for technology that could generate realistic images at theme parks using “retroreflection”.
Via Orlando Inno, the new patent is titled ‘Aerial imaging using retroreflection’ and reads: “An image source may project light beams, which are received at a beam splitter. The beam splitter, positioned between a retroreflector and a viewing area, may reflect the light beams toward the retroreflector.
“In turn, the light beams may be reflected back from the retroreflector and toward and through the beam splitter to generate a real image that appears to a viewer to be floating in the viewing area. A controller may control the image source to adjust the real image based on a control parameter detected by at least one sensor.”
Realistic images using “retroreflection”
The technology is an alternative way to create 3D images on theme park rides without a need for virtual reality (VR) headsets or augmented reality (AR)-enabled devices. As above, a beam splitter and a light reflecting device would be used to generate an image that appears to be floating.
Disney is also working on technology to create virtual worlds beyond AR and VR. Last year, a patent was granted to the company for technology that would allow it to simulate a digital world within a real theme park via multiple projectors.
The company later filed a patent for a new technology to project a 3D virtual scene to guests on rides and attractions simply by tracking their eye positions.

Universal’s retroreflection technology could be utilised at its upcoming Universal Epic Universe theme park in Orlando, Florida.
Mark Woodbury, CEO of Universal Destinations & Experiences, recently said new park is the “most technologically advanced park we’ve ever done”.
Earlier this year, Universal Destinations & Experiences filed a patent for a wearable technology that would enhance interactive experiences for theme park visitors.
Images courtesy of Universal Destinations & Experiences