Powersoft, the Italian amplifier specialist, has partnered with Strong Global Entertainment subsidiaries, Strong Technical Services (STS) and STRONG/MDI Screen Systems (STRONG/MDI). The partnership includes the resale, integration, and installation of Powersoft products, supported by STS, as well as the enhancement of STRONG/MDI’s Seismos Immersive Product line with the implementation of Powersoft’s Mover Direct Drive.
Mover Direct Drive is the product that forms the foundation of this collaboration. A unique low-frequency transducer, the Mover Direct Drive is made to reproduce sound using haptic perception—the body’s capacity to sense low-frequency sounds through bone conduction. The auditory experience is given a distinct and immersive dimension by this cutting-edge technology, which also makes it more interactive and tactile.
Elevating the audience experience
“Complete immersion is undoubtedly the next big thing in attractions, and we are happy to partner with Powersoft to lead the movement worldwide,” says François Barrette, senior vice president and general manager of STRONG/MDI. “This combination of experience and reputation has already resulted in a revolutionary interactive flooring system, Seismos, that is now being deployed in different attractions around the world.”
“With visitor expectations at an all-time high, haptic feedback represents an exciting way of elevating the audience experience,” says Thomas Howie, new business development at Powersoft. “The Mover Direct Drive allows audiences to not just hear, but also feel a part of and participate in the audio experience. This is a significant advance in the realm of immersive entertainment.”
Blake Titman, senior vice president and general manager of STS says: “Our presence at InfoComm 2023 generated great leads, and our team is pleased to partner with Powersoft to deliver immersive entertainment experiences.”
Tom Knesel, general manager at Powersoft U.S., adds: “We’re proud to team up with Strong Global Entertainment and its subsidiaries. Our shared vision is to provide unique technologies to enhance the overall customer experience in applications that involve tactile inertial shaking of floors. With the integration of the Mover Direct Drive and additional Powersoft products, we’re confident that we can transform the way audiences connect with audio experiences, taking it to a new level of immersion and interaction.”
The firm will be showcasing Mover at IAAPA Expo 2023 in Orlando, with dedicated demonstrations at booth #662.
Powersoft recently detailed how it helped to immerse guests in the dramatic soundtrack of the Jumanji: The Adventure attraction at Gardaland in Italy, thanks to a 96-channel audio system powered by 18 Powersoft Quattrocanali 2404 DSP+D amplifiers.
