ROLLER, the ticketing, CRM, and POS specialist, has announced the addition of new self-service features to its toolkit. These features allow guests to manage their bookings and place food and beverage orders with minimal touchpoints.
This development has been fueled by ROLLER’s in-depth knowledge of the changing requirements for online and self-service experiences, establishing a new standard for the attractions sector. Contactless interactions have become the norm in the post-COVID world, with self-service evolving from a convenience to the new “norm.” ROLLER is at the forefront of providing solutions that genuinely enable organisations to capitalise on technological breakthroughs.
The firm has also released a webinar to help operators discover how self-service tools can increase visitor convenience, streamline operations, and drive online revenue.
Mobile F&B ordering
By only scanning a QR code at their table, visitors may use ROLLER’s mobile food and beverage ordering capability to place orders from their phones. In addition to providing guests with more convenience, this gives operators the chance to boost spend per person, get more data, and reduce labour expenses. In fact, companies that provide online ordering witness a 33% boost in revenue per visitor.
This functionality is an invaluable upgrade to ROLLER’s solutions, especially given the increasing popularity of contactless ordering and the expanding significance of food and beverage as a source of income in the attractions sector.
“ROLLER is dedicated to staying at the forefront of innovation in an age where technology is shaping how guests interact with attractions,” says Luke Finn, CEO and founder of ROLLER. “Our new mobile food and beverage ordering feature is a testament to our commitment to delivering cutting-edge solutions that help our customers grow their businesses and enable them to meet the changing demands of their guests.”
ROLLER customer Gold Coast Wake Park has begun using mobile food and beverage ordering and is already seeing the value, as owner Dan Watkins explains:
“We’re thrilled to partner with ROLLER and adopt their mobile food and beverage ordering feature. It’s a game-changer for us at Gold Coast Wake Park, as it not only saves us valuable time but also caters to our guests’ preferences. Whether they want to order from the counter or from their mobile devices, this technology has truly elevated our guest experience.”
Online accounts
ROLLER’s new online accounts feature, which lets guests easily maintain bookings and lessens the administrative strain on operators, complements the enhanced food and beverage ordering function. Online accounts allow users to modify session times and ticket dates, add products to their booking, upgrade or reactivate their membership, and more.
Numerous operators ROLLER spoke with reported receiving a deluge of calls asking to modify the date or time of their reservation. If a venue receives 100 phone calls a day, each lasting two minutes, this means that over 1,200 hours of staff time are spent manually modifying bookings annually.
“ROLLER’s new online accounts feature is phenomenal. Our guests have the flexibility to edit their bookings when it suits them, rather than having to get in touch with our call center,” says Jake Cunningham, group digital marketing manager at ROLLER customer TreeClimb. “Not only is it increasing customer satisfaction, but it’s saving us time and money on labor. We’ve already had almost 1,500 guests create online accounts in just a few months.”
ROLLER’s venue management platform includes both of these new self-service functionalities, meaning there is no need for additional tools, resulting in a more simplified and effective workflow.
Operators can learn more about how these types of digital tools can improve their business in ROLLER’s latest webinar, which explores the transformative impact of self-service technology on the leisure and attractions industry. To watch, please click here.
ROLLER also recently presented insights into how augmented reality (AR) can enhance the visitor experience by making it more engaging, accessible, and educational.
