SSA Group, a best-in-class provider of integrated guest services, has partnered with Buoy to bring innovative and sustainable products to its retail shops at 35 locations across the US.
Recycled plastic that has been gathered from rivers and streams before it enters the ocean is used to make Buoy bottles. The sturdy 30-ounce bottles come in an assortment of colours and are designed to encourage visitors to talk about recycled and restored materials.
“SSA has long been committed to sustainability and restorative purchasing,” says Jacki Sorvillo, chief retail officer for SSA Group. “We know and appreciate the value of a meaningful souvenir, that our guests can enjoy for years and that supports the sustainability and conservation missions we share with our cultural attraction partners.”
Driving change and impact
Buoy bottles are available at participating partner locations across the country that serve more than 31 million guests each year. Every site has a range of colours for the bottles, and some will have limited-edition bottles.
“We deeply value our partnership with SSA. We’re thrilled to bring sustainable, recycled products to guests while educating them about ocean-bound plastic and recycled materials,” says Adrian Colesberry, CEO and founder of Buoy. “Together, we hope that we can continue to drive change and impact for generations to come.”
Recently, SSA Group’s DEAI team, IDEA + Belonging at SSA, was honoured in the Denver Business Journal’s Leaders in Diversity Awards. The awards were founded by Denver Business Journal to recognise and celebrate advocates for equality within its community, and they acknowledge excellent organisations as well as prominent individuals who are making a significant contribution to promoting equality in all areas of diversity, including sexual orientation, gender, age, disability, race, ethnicity, and religion.
Earlier this year, the company also announced that its partner entity, SSA Ventures, has appointed David Rosenberg to head hospitality innovation, sustainability efforts and growth.
