Saudi Entertainment Ventures (Seven) has partnered with WhiteWater’s FlowRider to bring Flow House venues to three of its entertainment destinations in the kingdom.
Seven, part of Qiddiya Investment Company, will add the Flow House experience to its attractions in Riyadh, Jeddah, and Al Khobar.
Flow House locations include indoor surfing using FlowRider’s stationary wave technology, as well as tropical-themed entertainment, including an area with live music, an upscale dining experience, and retail.
Damien Latham, chief attractions officer at Seven, said the FlowRider partnership “complements our mission of redefining entertainment in Saudi Arabia and elevating its landscape for our guests”.
“It also delivers on our mandate of building an integrated and unprecedented entertainment ecosystem capable of contributing significantly to Saudi Arabia‘s economic diversification agenda,” he added.
Marshall Myrman, president of FlowRider, said: “Surfing is increasingly growing in popularity across the world, and the best thing about Flow House is that it’s just as much fun for surfers as it is for those just looking to relax and unwind.
“Saudi Arabia’s Vision 2030 enables us to bring our exciting offering to families across the region for the first time. This is nothing like the kingdom has seen before, and we can’t wait for everyone to experience our world-class tropical getaway attraction.”
Redefining entertainment in Saudi Arabia
Seven is investing $13 billion in the development of 21 entertainment destinations in 14 cities across Saudi Arabia. It has secured partnerships with companies including Mattel, Hasbro and Warner Bros. Discovery.
Seven’s new venues will include FECs, Discovery Adventures edutainment attractions, an e-karting experience under Mattel’s Hot Wheels brand, and a new Transformers-themed coaster.
There will also be a Clip ‘n Climb climbing experience, a futuristic bowling attraction, cinemas, F&B and retail outlets.
FlowRider is a subsidiary of WhiteWater, a leading water park manufacturer.
Images courtesy of FlowRider and Seven
