Saudi Entertainment Ventures (Seven) has announced a new Transformers-themed coaster for Saudi Arabia.
Seven, a subsidiary of Saudi’s Public Investment Fund (PIF), is opening the new coaster at three of its 21 entertainment destinations as part of the world’s first Transformers-themed indoor entertainment centres. These are in Riyadh, Dammam and Jeddah.
According to Seven, the attraction will offer a thrilling and unrivalled experience, reaching speeds of up to 55 km/h. Developed by amusement ride and coaster company S&S Worldwide, it will be the world’s first Axis coaster.
Axis roller coasters use the latest technology in the attractions industry and offer an immersive and themed environment. The ride reimagines coaster dynamics and features patented 4D rotating vehicle technology and free-rotating seats positioned on the x-axis.
Seven’s new ride accelerates to peak speeds in just 2 to 3 seconds using an LSM launch system. In Riyadh, the coaster will include a double launch, two upside-down inversions, a height of 14 metres and a track length of 238 metres.
In Dammam, the ride will feature a 45-degree lift hill and a 261-metre track, while in Jeddah, riders will enjoy a triple-launch feature.
“The unveiling of the world’s first Axis roller coaster is a significant milestone for Seven as it contributes to strengthening our ambition of bringing unparalleled experiences to the people and visitors of the kingdom,” said Abdullah Al-Dawood, chairman of Seven.
World’s first Axis coaster
“A signature attraction, the Transformers coaster reinforces our commitment to set new global standards in the entertainment industry.
“To deliver such exceptional experiences, we work with the very best in the entertainment industry, forming strategic partnerships to support the development of our unique, innovative attractions and entertainment destinations.”
Seven is investing more than SAR 50bn ($13bn) in its 21 entertainment destinations in 14 cities across Saudi Arabia.
Images courtesy of Seven
