London's new Harry Potter shop has opened on Oxford Street, welcoming fans to the new UK flagship store.
Spanning more than 21,000 square feet across two levels of retail space, the shop was officially opened by Warwick Davis, who starred as Professor Filius Flitwick in the Harry Potter film series.
"I'm honored to be opening London's first official flagship Harry Potter shop," said Davis. "It's such a special place and a brand-new way for fans to experience the magic."
Highlights in the new retail experience include the Hogwarts Bear Ceremony, which allows guests to create and dress their own house bear, as well as the Gringotts Adventure scavenger hunt trail.
The new Harry Potter shop on Oxford Street in London was officially opened by Warwick Davis
Themed spaces in the store include a full-sized Knight Bus, a recreation of Diagon Alley and a new Leaky Cauldron experience.
The Leaky Cauldron is an exclusive F&B experience where fans can drink Butterbeer, while the Diagon Alley environment features a Ukrainian Ironbelly Dragon overlooking the Gringotts area.
"From the replica of my Griphook costume to the Hogwarts Bear Ceremony, all the way up to the Leaky Cauldron, I've loved seeing everything the shop has to offer and can't wait to welcome fans in," Davis added.
Exclusive products available in the Oxford Street shop include a limited-edition MinaLima Oxford Street print, a new Leaky Cauldron collection, and a Diagon Alley wand.
The new London store joins Harry Potter shops in King's Cross, New York, Chicago, Akasaka, and Harajuku
The new London store joins Harry Potter shops in King's Cross, New York, Chicago, Akasaka, and Harajuku.
Additional Harry Potter LBE experiences across the world include themed lands at six Universal parks, as well as studio tours in London and Tokyo.
Another Harry Potter-themed land is coming to Warner Bros. World in Abu Dhabi. This will feature three areas – Diagon Alley, Hogwarts and the Forbidden Forest.
