The UK's largest official Harry Potter shop will open its new London store on Oxford Street on 4 November 2026.
Inspired by Diagon Alley, the flagship store will bring one of the wizarding world’s most iconic locations to life through immersive environments, enchanting discoveries and exclusive experiences.
According to a press release, visitors can explore themed spaces, discover one-of-a-kind products, and uncover magical moments crafted for witches, wizards and Muggles alike.
Harry Potter Oxford Street's new Leaky Cauldron brings an exclusive food and beverage experience to LondonWarner Bros.
Located at 134–140 Oxford Street in The Ribbon, the new store spans more than 21,000 square feet across two levels of retail space.
The flagship shop will feature several immersive experiences and exclusive offerings, including a recreation of Diagon Alley and a new Leaky Cauldron experience.
In Diagon Alley, visitors will find themselves immersed in the sights and sounds of the franchise's famous shopping street, complete with authentic design touches and a Ukrainian Ironbelly Dragon overlooking the Gringotts area.
At the Leaky Cauldron, an exclusive F&B experience at the Oxford Street flagship, fans can enjoy Butterbeer, frozen Butterbeer, hot Butterbeer, Butterbeer ice cream, and other Butterbeer-inspired treats.
A full-sized Knight Bus will be positioned towards the rear of the store, with exclusive merchandise on offer, including a Diagon Alley Wand, a Harry Potter Funko Pop!, MinaLima artworks, and an exclusive Butterbeer label collection.
New immersive retail experience
Karl Durrant, SVP of worldwide retail at Warner Bros. Global Experiences, said: "Following the success of our Harry Potter shops around the globe, opening the Harry Potter Shop in London is a truly special milestone.
"We're incredibly proud to bring the magic back to the city where Harry Potter’s story began. There's no better place to create a destination that celebrates the magic, creativity and storytelling that has captivated generations of fans around the world."
He added: "Step inside and you’ll feel as though you’ve walked straight into Diagon Alley. Every detail has been designed to transport fans into the wizarding world. Whether you’re local to London or visiting from afar, we can't wait to welcome fans through our doors this November."
Other Harry Potter stores are located in New York, Chicago and Tokyo, alongside Warner Bros. Studio Tours in London and Tokyo.
Images courtesy of Warner Bros. Discovery
