Event Network, a leading US operator of retail stores for experiential attractions, has been selected as the retail partner for Area15, an immersive entertainment and events district in Las Vegas, Nevada.
As part of the partnership, Event Network will run three immersive stores across the destination, offering guests carefully selected merchandise and memorable shopping experiences that complement its unique attractions, art installations, live events, dining, and entertainment.
Retail designed to capture Area15's creativity
Just minutes from the Las Vegas Strip, Area15 spans 35 acres and offers more than 40 immersive attractions, live events, monumental art installations, dining, and distinctive shopping.
It is home to attractions such as Meow Wolf’s Omega Mart, The John Wick Experience, and a variety of interactive, virtual reality, and thrill experiences.
Area15 also recently opened its new Eye Dropper attraction, billed as a 200-foot-tall psychedelic thrill ride, which transforms the classic drop tower into a "cinematic, story-driven experience inspired by trippy art and altered states of perception", Area15 said in a press release.
The ride is the newest addition to Area15's Zone 2 expansion, anchored by Universal Destinations & Experiences’ Universal Horror Unleashed, along with the Museum of Ice Cream, an escape room centre, the Malibu Barbie Café pop-up, and the Great Big Game Show.
Entrance to the Wild Muse store at Area15
The Event Network-operated venues will be designed to capture the energy, creativity, and spirit of discovery that make Area15 distinctive.
Earlier this year, Event Network also announced a new partnership with Tulsa Zoo in Oklahoma, becoming its retail partner to improve the guest experience and strengthen the connection between visitors and the zoo’s mission to engage with, care for, and advocate for wildlife, people, and wild places.
Through this partnership, Event Network will leverage its expertise in experiential retail, product development, visual merchandising, store operations, and guest engagement to enhance Tulsa Zoo’s retail experience.
