RocketRez, the end-to-end cloud ticketing platform for tours and attractions, has announced a new collaboration with The Swim Club at The Elmont, a premier waterpark destination in El Paso, Texas.
Through the introduction of a comprehensive package of services, including dynamic pricing, cabana rentals, and daily passes, this partnership is expected to completely transform the waterpark’s ticketing system and improve the overall visitor experience.
See also: Insights by RocketRez: pioneering reporting solutions for attractions
Single, seamless solution
The Swim Club at The Elmont, which is situated in a luxurious hotel setting, focuses on providing a distinctive mix of entertainment and relaxation with its on-site restaurant, bar, event space, and regular live performances.
The club is positioning itself as a multipurpose event centre, rather than solely a waterpark, with a significant emphasis on digital innovation and a cashless operation model.
RocketRez will streamline The Swim Club’s operations by combining ticketing, point-of-sale systems for retail and F&B services, and event management into a single platform. This integration eliminates the need for multiple databases, which was previously a significant problem due to the venue’s different systems for different services.
The new system from RocketRez will include:
- RocketPass, which enables easy management of season and daily passes.
- Mobile ordering functionality to help improve F&B service efficiency at two venues: Swim Club Bar and Grill, and Evaga.
- Dynamic pricing which will optimise revenue from April to September, during the attraction’s season.
- Advanced cabana rental modules and event management capabilities.
Adam Gautreaux, area general manager, says: “We are excited to introduce RocketRez’s integrated solutions to The Swim Club at The Elmont, empowering us to redefine our operational approach and enrich the guest experience. The versatility of RocketRez’s platform will enable us to operate more effectively, focusing on what we do best – creating unforgettable waterpark experiences.”
“By leveraging our cutting-edge technology, The Swim Club at The Elmont will not only
simplify its operations but also offer a more refined guest experience,” says Sean Harvey, Chief Revenue Officer at RocketRez.
“Our platform’s ability to integrate ticketing, events, and food and beverage services into one streamlined flow is a game changer for them, especially considering their unique position within the waterpark and event hosting space.”
Earlier this year, RocketRez hosted a webinar revealing how emerging Online Travel Agencies (OTAs) offer unique possibilities to reach specialised audiences and stand out in a competitive market. The session, Boost Your Sales with Emerging OTAs: Key Tactics for the Summer, is now available on demand and features speakers from Virgin Experience Gifts, Tiqets, and the Aquarium of the Bay.
