SEGD (the Society for Experiential Graphic Design), a multidisciplinary global community of professionals, has opened the call for entries for the 2025 SEGD Global Design Awards, presented in partnership with DCL (Design Communications Ltd.).
The awards invite designers, companies, and creative teams from across the globe to submit their most compelling projects.
Entries can be submitted here.
Founded in 1987, the SEGD Global Design Awards recognise outstanding experience design projects which set new benchmarks for excellence. The awards celebrate work that combines the built environment, technology, graphics, and storytelling to positively benefit culture, society, and the human condition. Examples include urban revitalisation, digital installations, exhibitions, and wayfinding.
See also: SEGD at 50 – reigniting passion for experiential design
Why enter?
Winners of the SEGD Global Design Awards benefit from:
- International recognition. Winners are recognised as leaders in experience design and their work is presented to prominent designers, collaborators, and clients worldwide.
- Client trust. The awards showcase a company’s excellence to clients, fostering their trust in its capacity to provide creative and significant design solutions.
- Career advancement. Winners are positioned as trailblazers influencing the development of experience design.
- Peer validation. The awards reflect the acclaim of a judging panel of highly regarded design experts.
- Improved visibility. Winners gain exposure through SEGD platforms, publications, events, and sector networks.
- Recruitment advantage. Gaining a SEGD Global Design Award makes agencies more competitive and draws top talent ready to collaborate on ground-breaking projects with award-winning teams.
Award-winning projects are promoted by SEGD’s media partners, highlighted in the SEGD Awards Annual, and presented in the SEGD Winners’ Gallery, a resource that is regularly consulted by clients, collaborators, and design lovers across the world.
The SEGD Global Design Awards span various disciplines and design verticals, including branded environments, digital experiences, exhibition, placemaking, public installation, strategy/research/planning, and wayfinding. In addition, this year SEGD is launching the Sustainability Impact Recognition. This new honour will celebrate projects that demonstrate a dedication to sustainable design practices.
The deadline for submissions is 31 January. Late deadlines of 28 February and 15 March are also available at an additional cost.
Esteemed judges
The 2025 SEGD Global Design Awards will be judged by a group of industry experts led by Jonathan Alger, managing partner of C&G Partners. Alger is a multi-award-winning designer, host of “Making the Museum,” a podcast and newsletter focused on the cultural space, and a strong supporter of exceptional experiential design.
Alger says: “Nowhere else will you see this level of design excellence, all drawn from experiential graphic design. Winning a GDA is big. This year, my goal is to make the GDAs the best ever, including a very special awards reveal session at the 2025 SEGD Conference Experience in San Francisco!”
The jury’s diverse expertise allows for a thorough review of all submissions. Alger will be joined on the panel by Ujijji Davis Williams, founder, JIMA Studio; Chad Finken, experiential design director, IA Interior Architects; Natasha Jen, partner, Pentagram; Roger Mann, co-founder and creative director, Casson Mann; Timothy McNeil, professor of design and director, Design Museum at UC Davis; Judy K. Suh, creative director, Journey’s New York Studio; Julie Vogel, president, Clearstory; and Jocelyn Zhao, freelance graphic designer.
Entries are evaluated anonymously for their capacity to connect people with places, overcome complex design challenges, and create unforgettable user experiences. Projects that promote inclusion, sustainability, and innovation will receive special consideration.
Last year, SEGD gathered leading experiential designers to “THINK BIG!” at the 2024 SEGD Conference Experience Dallas. The three-day conference included a schedule of keynotes, sessions, workshops, and tours, focusing on pushing the boundaries of what design can accomplish.
