Sandenburg-DST is a creative studio specialising in the design and development of immersive brand experiences and leisure. Adopting a multidisciplinary approach, the company blends strategy, storytelling, and spatial design to craft engaging environments that captivate audiences and bring brands to life.
Expertise
Sandenburg-DST offers a wide range of services to clients, providing their expertise at every stage, from concept to project management.
Strategic Consulting: Sandenburg-DST works closely with clients to ensure that every project has a strong foundation. Their team of strategists and developers maps the latest trends, audience desires, and opportunities for each brand project they work on, producing comprehensive market research and feasibility studies to set up a project for success.
Concept Development: Their concept development begins with idea generation in close collaboration with clients, guided by clear goals and proven methods. This process ensures alignment on key values and priorities while providing an estimate of production costs, market acceptance, design parameters, and timelines.
Design: Sandenburg-DST’s approach to designing immersive experiences focuses on blending experience, spatial, interaction, and brand identity design.
Project Management: The team’s project managers oversee every stage, ensuring projects stay organised, on time, and within budget while keeping teams and clients aligned on priorities.
Projects
Sandenburg-DST has worked with some of the leading brands to bring their stories to life in new and exciting ways:
Tony’s Super Store
In the heart of Amsterdam, Sandenburg-DST created an immersive retail experience for the Dutch chocolate brand Tony’s. Tony’s Super Store elevates the customer experience, allowing visitors to embark on a journey through the chocolate-making process via interactives and storytelling elements.
Heineken Experience
The Heineken Experience is one of the most popular tourist destinations in the Netherlands, immersing guests in the iconic beer brand’s heritage and brewing process. For this attraction, Sandenburg-DST built the foundation of the brand experience.
