I create Storyliving experiences that transport participants into themed worlds to spark joy, foster connection, and leave lasting memories.
I’m an award-winning Creative Director and experience designer, recognized as a a Blooloop Top 50 Immersive Influencer worldwide. I lead teams in creating and expanding original IP for location-based entertainment, immersive Storyliving experiences, and world-class brand storyworlds. My passion lies in crafting unforgettable moments—ones that spark joy, emotional connection, drive participation, and leave a lasting cultural and social impact.
Partnering with visionary brands and studios across entertainment, culture, tech, and wellness, I merge storytelling, worldbuilding, performance, technology, and game mechanics to craft commercially impactful, cutting-edge entertainment experiences. From ticketed attractions and themed worlds to urban districts and live entertainment, I push the boundaries of what’s possible—blending cutting-edge technology, audience participation, and awe-inspiring scenography to redefine immersive entertainment.
With expertise in creative direction, vision, strategy, and art direction, I develop immersive storyworlds, brand experiences, museum projects, neuroaesthetic wellness spaces, and innovative music experiences. I embed catalyst moments into my designs—igniting transformation by wrapping innovation, human connection, and life aspirations into an entertainment bonbon.
Blending boldness, elegance, and cultural insight, I create artistically visionary and commercially impactful experiences. I am excited to shape the future of immersive entertainment—turning bold ideas into reality and making the impossible possible.
Clients
- Tait (New IP)
- Cirque du Soleil (New IP)
- Leo Villareal Studio (Public Artwork)
- Superbien + Five Currents (Bob Marley: Hope Road)
- Accentric + Neon (Avatar: The Way of Water)
- Meow Wolf (Guest AR App)
- Rockwell Lab (New IP)
- Listen (Microsoft)
- Gensler (Delta)
- Hush (Meta)
- Imagination (Land Rover)
- Red Hot Chili Peppers (By The Way)
- Michael Jackson (Billie Jean)
