Vivaticket, a ticketing and access control solution provider, has signed a three-year partnership with Lega Serie A for the ticketing management of the Coppa Italia Frecciarossa finals in the 2025, 2026, and 2027 editions.
As a result of this agreement, Vivaticket will serve as the exclusive Ticketing Provider for the Coppa Italia Final, managing ticket distribution and providing fans with a modern, digital, and secure purchasing experience.
This partnership strongly reaffirms Vivaticket’s dedication to delivering cutting-edge solutions and fostering innovation in sports and entertainment.
Innovation & digitilisation
“The partnership with Vivaticket for the Coppa finals represents another step forward in our journey toward innovation and digitalization,” says Luigi De Siervo, CEO of Lega Serie A.
“Offering fans a modern, secure, and accessible ticketing system is essential to improve access to stadiums and bring more people closer to the great spectacle of Italian football.”
Silvano Taiani, CEO of Vivaticket, adds: “We are excited to support Lega Serie A in this new venture, sharing our passion for football with all the fans. With this partnership, we aim to make each final a unique experience, helping to create unforgettable moments for everyone.”
Vivaticket offers an integrated suite of products that manage every aspect of user experience and services. Developed in-house, its system leverages years of expertise in live music, theatre, museums, trade fairs, theme parks, and sports, with clients including Warner Bros Abu Dhabi, the Louvre, AS Roma, Internazionale FC, AC Milan, La Biennale di Venezia, the Eiffel Tower, Ocean Parks in Hong Kong, and Teatro alla Scala.
Last month, Vivaticket revealed its new partnership with Icónica Santalucía Sevilla Fest, the best-selling one-to-one artist festival in Spain in 2024. This agreement designates Vivaticket as the exclusive ticketing partner for the following editions of the festival held in Seville.
The firm also recently announced a collaboration with Tailoor, a ‘phygital’ 3D AI platform specialising in experience personalisation and product configuration.
