Katapult, the international guest experience design agency, has partnered with Aardman to create two distinctive, immersive experiences featuring the much-loved characters, Wallace & Gromit.
Phil Higgins, co-founder at Katapult, says: “We love working with ambitious IP owners to design and develop new location-based experiences and our partnership with Aardman typifies this.
“Ngaio [Harding-Hill, head of attractions and live experiences], Molly [Van Den Brink, attractions and live experiences manager] and the team are a pleasure to work with and we are proud of creating two market-ready experiences that operators, investors and guests will desire.”
The experiences have launched at IAAPA Expo Asia, which is taking place in Shanghai this week.
Much-loved IP
With this partnership, Katapult has developed the Wallace & Gromit Dining Experience, an engaging cafe concept that encapsulates the IP’s humour, stories and intricate details that are adored by fans.
The company has also revealed an experiential retail store, where visitors can browse and purchase exclusive merchandise from across the Aardman portfolio. Additionally, Wallace & Gromit’s Shop-N-Go Store offers photo-worthy moments, with a museum of memories including classic and new feature-length films.
These concepts are market-ready with a design that can be adapted to meet the needs of local audiences, operators, investors and space availability. In addition to offering standalone licensable concepts, the restaurant and retail experience both form part of the wider World of Aardman Attraction concept.
This is an interactive, playful visitor attraction concept that seeks to inspire creativity in every visitor, and is suitable for pre-existing retail mall units and indoor locations.
Featuring famous characters from the BAFTA award-winning studio, including Shaun the Sheep, Morph and Wallace & Gromit, the attraction spans a minimum of 1,000 square metres and has the potential to welcome 250,000 visitors per annum.
Recently, Katapult collaborated with Wright Tech Media, an experience operator, to transform The Tunnels, a World War II experience in Gibraltar. This popular attraction explores the strategic importance of the island of Gibraltar to the British resistance.
