Hello Park, an international leader in phygital entertainment for children, is celebrating the success of its Dubai location, which has been named in the 2025 Tripadvisor Travellers’ Choice Awards.
Placing the park among the top 10% of attractions worldwide based on Tripadvisor reviews, this accolade reflects Hello Park Dubai’s unique concept, which brings together outstanding operational standards and interactive phygital games with active play for the whole family.
Record repeat attendance
In addition to its Traveller’s Choice success, in Q2 2025, Hello Park Dubai set a new network record with 52.9% of visitors surveyed reporting four or more visits per month.
These figures are notable within the attractions sector, evidencing the park’s ability to successfully engage both new and returning audiences, while generating growth in overall ticket sales.
Guest feedback states that the park’s phygital format, combining physical activity with immersive digital experiences, is a key driver of these repeat visits. This finding further reinforces the strength of Hello Park’s concept.
“This success is no accident. We have built a format that inspires both children and adults, supported by our Hello Park Avatar platform and phygital experience. It not only engages guests but also delivers impressive business results. Special thanks to Hello Park Dubai team and management, who made the service on the highest level and encouraged visitors to come back again and again,” says Alex Zavyalov, CEO and co-founder of Hello Park.
“We will continue to invest in R&D and innovation to increase value for our partners and give families even more reasons to come back again and again.”
The company is dedicated to testing and implementing innovative solutions to deliver unforgettable experiences for children while boosting key business metrics for partners.
Exceptional visitor service and high team engagement among the park’s staff have contributed to these results, in addition to the Hello Park Avatar platform which has been enhancing guest engagement and repeat attendance since its launch.
Hello Park launched Avatar Park 2.0 earlier this year. The platform is designed to help operators achieve annual growth in traffic and revenue without large-scale renovations. It targets a digital generation familiar with online games and aims to translate such experiences into real-world spaces.
