RWS Global, a leading producer of live experiences, has announced a collaboration with the North Carolina Zoo to develop a pioneering augmented reality (AR) tracking adventure, set to launch alongside the Zoo’s much-anticipated Asia expansion in summer 2026.
The innovative experience, created exclusively for the North Carolina Zoo, will turn guests into wildlife-protecting biologists. Using handheld digital devices, they will be guided by new, custom characters from RWS Global to track animals, find hidden clues, and complete conservation challenges through a mix of advanced technology, storytelling, and real environmental elements.
Participants can select from three engaging storylines that depict the wild adventures of conservation biologists tracking predators, scavengers, and prey across the stunning landscapes of Asia.
Cutting-edge tech meets conservation
“By merging cutting-edge AR technology with the North Carolina Zoo’s extraordinary new Asia habitats, we are giving guests the chance to learn about conservation while having an unforgettable adventure,” says Veronica Hart, chief growth officer, RWS Global.
“This experience transforms a day at the Zoo into a hands-on experience, where visitors step into the story, directly working to protect wildlife.”
“Our new Asia expansion is designed with guest immersion in mind,” says Diane Villa, interim director of the North Carolina Zoo.
“As a leading conservation organization, we fully embrace technologies that empower deeper impact, engagement and understanding. This augmented reality adventure invites guests to walk a mile in our shoes as they join our mission to save wildlife and wild places.”
RWS Global is collaborating with its partners in the US and Europe to deliver over 100 fully managed experiences this summer. The company has been providing fresh, new experiences at nearly two dozen theme parks and other family attractions worldwide.
Recently, the company also announced plans to establish a headquarters in Riyadh, further extending its significant presence in the Middle East.
