Acamar Films, the creative studio behind the award-winning pre-school animation series Bing, has announced that it has partnered with ZSL London Zoo to bring activities themed around the popular children’s show.
This agreement sees the continued growth of the Bing IP in the live events and attractions sector, allowing young fans and their families to enjoy memorable moments with their favourite characters.
Family fun at the zoo
The new themed activities at ZSL London Zoo will be free and will run from 20 September to 31 October 2021. There will be story time sessions during the day, where Bing and Flop will help young visitors to learn new facts about animals, with fun actions to join in with too. In addition, guests can do a self-led Activity Trail around the zoo. This includes a series of clues and activities at each station.
When they reach the end, families can also take part in a photo opportunity with Bing and his friends.
Kirsty Southgate is Director of Promotions & Partnerships at Acamar Films. She says: “It’s an
exciting time for Bing and we are thrilled to welcome ZSL to the programme. We hope our
Bing experience at London Zoo will encourage young children to build a lasting connection to animals and the natural world.”
“We’re delighted to be welcoming Bing and Flop to ZSL London Zoo this autumn, supporting our mission to engage the next generation of young animal lovers with the importance of wildlife,” adds ZSL London Zoo Chief Operating Officer, Kathryn England.
“Bing fans will be invited to go on a journey of discovery, exploring the value of nature, surrounded by more than 20,000 animals – while making lasting memories during a fun-filled family day out.”
Bing comes to the US
Bing is produced by Acamar Films, with Dublin-based studio Brown Bag Films. The show has proved very popular since its launch in 2014 and has won the International Emmy for Best Children’s Programme, the Writer’s Guild Award for best writing in a children’s programme, and a BAFTA nomination for best children’s programme.
It is broadcast in 130 territories worldwide and continues to entertain a generation of Bingsters and their grown-ups through films, books, magazines, apps, consumer products, digital, live shows and more. Now, Acamar Films has announced that it is also partnering with WarnerMedia Kids & Family to bring Bing to a US audience.
Bing will join WarnerMedia Kids & Family’s upcoming pre-school programming block, Cartoonito, which launches this autumn on Cartoon Network and HBO Max. Acamar Films has created a new bespoke American version for the new audience.
Bing’s Producer, and the CEO of Acamar Films, Mikael Shields, says “We’re tremendously excited to have WarnerMedia as our exclusive partner to introduce Bing to American pre-school children. We know how valuable our stories are for young children, and so we’ve created an entirely new version to help make Bing as relatable as possible for our audience in America.”