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Magic Memories renews contract with ZSL London Zoo; new deal with ZSL Whipsnade Zoo

penguin beach at zsl london zoo

Leading experience capture company for attractions, Magic Memories, has extended its partnership with ZSL London Zoo for three years and signed a brand new contract with ZSL Whipsnade Zoo.

toddler at penguin beach zsl londond zooPhase One at ZSL London Zoo will see Magic Memories integrating its wristband association technology at the attraction.

The system provides an effortless way for guests to collect and share still and moving images captured across the site. They simply scan their wristband at any dedicated Magic Memories retail kiosk within the zoo.

ZSL London Zoo will also be engaging guests even before they walk through its gates. Skycam technology will be used to capture three special moments as visitors wait in the admissions queue.

Once inside, the Magic Memories team will be on the ground to capture moments on behalf of the visitors at several key locations within the zoo. These include exhibits such as Land of the Lions and Gorilla Kingdom.

“Having worked closely with ZSL London Zoo for over eight years now, we have taken a lot of time to understand what the attraction’s target demographic want from their day out,” explained Ben Thomas, CEO of Europe and Middle East at Magic Memories.

Wristband technology provides a seamless experience

“We integrated our latest systems into the attraction to enable a seamless retail experience for the customer, which not only streamlined the process but it also enabled visitors to collect their special memories with speed and ease,” adds Thomas.

Zoo visitors will be able to compile their memories in a personalised and interactive Photo Book. All digital content will be accessible via mobile, ready for sharing on social media.

“We’re delighted to have renewed our contract with Magic Memories at ZSL London Zoo, and are looking forward to expanding this popular offering to ZSL Whipsnade Zoo later this year,” stated Kathryn England, Head of Commercial at ZSL. “ZSL already offers unique animal experiences at its two Zoos: this brand new wristband technology will streamline the retail experience for our visitors making it even easier for them to take home truly magical memories of their day.”

Images ©ZSL London Zoo

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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