TOR Systems, a ticketing and booking specialist, has helped the popular Drusillas Park in the UK adjust to the challenges presented by the global pandemic, thanks to its Maxim Ticketing and CRM solution.
TOR Systems implemented its Maxim Ticketing and CRM solution at Drusillas Park in East Sussex in 2019, and it soon proved an essential tool to help the family business cope with the rollercoaster that was 2020.
As the UK once again enters a national lockdown, COVID-19 continues to have a huge impact on Drusillas Park, as it does on the attractions industry as a whole. Throughout the crisis, the attraction’s online channels and its website have been vital.
The park is renowned for being one of the best small zoos in the UK, offering hundreds of exotic animals, adventure play areas, and rides, as well as a Hello Kitty Secret Garden, a Get Wet! splash pad and more.
A flexible solution
Managing Directors Laurence and Christine Smith have been working to invest in and develop Drusillas since taking the business on in 1997, and have since been joined by daughter Cassie Poland and son Ollie Smith, who have taken on the roles of Deputy Managing Directors.
“We have really appreciated the support of TOR and Maxim throughout the course of this chaotic year,” says Poland. “Things have been changing rapidly and we have had to constantly adapt to new rules and regulations. As people have been trapped at home and unable to visit for a large portion of the year, our online channels and our website have become more important than ever.
“We have worked hard to ensure our visitors have the best user experience as possible and TOR have been instrumental in helping us to achieve this.”
TOR’s solutions helped the attraction to efficiently manage visitor numbers during the periods when it was able to open to the public, providing a safe, socially distanced experience for guests while also making sure that members were able to visit regularly.
In a period of uncertainty, Drusillas, like other TOR customers, will benefit from the flexibility and quick response time of the Maxim Ticketing and CRM solution. The cloud solution means that operators can respond easily, whether they were working from home, selling ticketing online, maximising donations or managing capacities.
Last autumn, TOR Systems also implemented the MaximCloud solution at the National Memorial Arboretum, helping it to streamline processes.