uShaka Marine World has set out a new vision to bring exciting new attractions in its Annual Report for year ending June 30, 2016.
uShaka reports an increase in visitor numbers of 4 per cent year-on-year and a 12 per cent increase in revenue.
The CEO Stella Khumalo notes that customers are increasingly looking for “entertainment with a conscience” and uShaka plans to deliver this alongside a more “Disney-feel”.
To this end, uShaka Marine World is also actively exploring public private sector partnerships that can add new attractions to Africa’s largest marine theme park.
This follows the success of the new Rope Adventure which brought in R2.4m revenue in 2015/16.
In addition the Sea Island Animal Encounter which opened in December 2015 has been allows visitors to have an one-to-one interaction with sea animals, with access to the shark cage, snorkeling and the ocean walker, has proved very popular. Following the launch, monthly revenues exceeded prior year by around 20 to 30 per cent.