Danny Boockvar has been named President of Cirque du Soleil’s NFL Experience Times Square.
NFL Experience Times Square is a sports-themed entertainment attraction coming to New York in November 2017.
Created by Cirque du Soleil in partnership with the National Football League, NFL Experience Times Square will include a 4D film and interactive displays.
Boockvar’s previous roles include CEO of New York Cruise Lines Inc. and COO of the Girl Scouts of the USA as well as a senior executive position at Weight Watchers International.
In a statement, Daniel Lamarre, President and CEO, Cirque du Soleil, said, “Danny brings extensive knowledge growing iconic businesses to NFL Experience Times Square. Our involvement with this venture marks the first participatory sports-themed attraction for Cirque du Soleil. It is a reflection of our broader growth strategy to further diversify our product offering by creating unique, non-theatrical entertainment experiences.”
Boockvar added, “I am thrilled to join NFL Experience Times Square, where fans will be able to step into the game every day of the year. Our goal is to make the NFL Experience Times Square a must-see destination in New York, and I could not be more excited to revolutionize the entertainment-attraction landscape in New York, for both tourists and locals alike.”