Skip to main content

Disney Tugs at Millennials’ Heartstrings as “Most Intimate Brand”

News
MBLM brand intimacy ranks Disney top

MBLM’s Brand Intimacy 2017 Report has ranked Disney as the “Most Intimate Brand” among millennials.

MLBM surveyed 6, 000 consumers and 54, 000 brand evaluations in the U.S., Mexico and UAE with a focus on emotional response to brands.

Disney resonates with this age group because they grew up with the brand

Commenting on the results, Mario Natarelli, MBLM’s managing partner, said, “Disney resonates with this age group because they grew up with the brand. It has kept up with their changing interests and now includes popular franchises like Star Wars and Marvel. Disney is also a mainstay for young families.”  He also noted a “prevailing mood of escapism and the need for respite.”

https://thewaltdisneycompany.com/disney-ranked-intimate-brand-among-millennials/

Share this
Rachel Reed

Rachel Read

Rachel is co-founder and FD of blooloop. She has a degree in engineering from Cambridge University, is a Chartered Accountant and has a certificate in Sustainability Leadership and Corporate Responsibility from London Business School. Rachel oversees our news, events and sustainability.

More from this author

More from this author

Related content

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update