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Disney Tugs at Millennials’ Heartstrings as “Most Intimate Brand”

MBLM brand intimacy ranks Disney top

MBLM’s Brand Intimacy 2017 Report has ranked Disney as the “Most Intimate Brand” among millennials.

MLBM surveyed 6, 000 consumers and 54, 000 brand evaluations in the U.S., Mexico and UAE with a focus on emotional response to brands.

Disney resonates with this age group because they grew up with the brand

Commenting on the results, Mario Natarelli, MBLM’s managing partner, said, “Disney resonates with this age group because they grew up with the brand. It has kept up with their changing interests and now includes popular franchises like Star Wars and Marvel. Disney is also a mainstay for young families.”  He also noted a “prevailing mood of escapism and the need for respite.”

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Rachel Reed

Rachel Read

Rachel is Finance Director. She has a degree in engineering from Cambridge University and qualified as a Chartered Accountant at Deloittes in London. She worked in finance in industry for twenty years. She oversees our news and also manages our events.

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