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Magic Memories nearly doubles visitor engagement at Niagara Falls’ Cave of the Winds

niagara falls state park cave of the winds

Leading image capture company, Magic Memories, has almost doubled visitor engagement at Niagara Falls State Park’s Cave of the Winds.

The news is the result of a five-year deal with global hospitality and food service provider, Delaware North, acting on behalf of the park.

Magic Memories created a brand new experience at the Cave of the Winds by using images of guests blended with high-value content from the attraction. The results have proved an instant hit with visitors eager for a lasting and personalised souvenir from the spectacular location.

“A core part of Magic Memories’ offer was to use its expertise, product design and technology to enhance the guest experience,” explained Michael Barnes, Delaware North’s general manager at Niagara Falls State Park.

“The moments that Magic Memories capture allow people to share and relive their experience for years to come. The results exceeded our expectations, and we’re looking forward to creating further enhancements this year.”

woman in poncho takes selfie at niagara falls cave of the winds

Cave of the Winds ‘a great success story’

The Cave of the Winds tour delivers a unique and breathtaking view of Niagara Falls. Guests don a souvenir protective poncho before descending 175 feet into the Niagara Gorge. They follow a guide over a series of wooden walkways to the famous Hurricane Deck. Magic Memories captures the experience and offers a variety of personalisation options. These include storybook products and digital options delivered via mobile in real-time.

Magic Memories is busy working with Delaware North to expand operations at the park in 2018. This includes a second location at Prospect Point along with a number of new products.

“There is no one-size-fits-all when it comes to delivering a personalised memory solution,” notes Chris Warhurst, Global CEO of Magic Memories.

“Every attraction is different, and we pride ourselves on delivering a unique approach with all our partners that will enhance their relationship with and value to each and every guest. Cave of the Winds is a great success story and demonstrates what can be achieved when you put the guest experience front and centre.”

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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