The MBLM Brand Intimacy Report 2017 has been pubished.
Initial findings released last week showed that Disney was ranked as the “Most Intimate Brand” among millennials. Disney also climbed four places to be ranked second after Apple in the US market. This is attributed to a resurgence of nostalgia among consumers.
Disney however, beats Apple in the US in the 18-24 age bracket, with high income consumers ($100k-$150k) and is also more popular with women than men.
As well as a downloadable report MBLM’s website features a nice responsive graphic tool which can be used to look at the detail of each brand’s ranking.
MLBM surveyed 6, 000 consumers and 54, 000 brand evaluations in the U.S., Mexico and UAE with a focus on emotional response to brands.