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New Wallace and Gromit attraction opens at Land’s End

wallace and gromit, morph and shaun the sheep at Land's End

Aardman characters Wallace and Gromit, Morph and Shaun’s farmyard friends are all starring in a new interactive attraction at Land’s End.

Opening at half term, Aardman Presents: A Grand Experience replaces the Cornish destination’s highly successful Shaun the Sheep Experience.

Aimed at visitors of all ages, Wallace & Gromit and Morph join Shaun’s farmyard friends within the attraction which is themed around some of the studios’ biggest TV and film hits.

land's end logoImproving and expanding upon the Shaun the Sheep Experience, the new site welcomes guests into Wallace & Gromit’s living room and allows them to explore Wallace’s workshop. Here, they can help create one of his Cracking Contraptions, before boarding a rocket to the moon.

Aardman Presents: A Grand Experience is part of a £200,000 investment in Land’s End in preparation for the 2018 season. Other additions include a new 4D film for the venue’s 100-seat cinema, entitled ‘Return To The Lost World’.

“After a winter of redevelopment at Land’s End, I’m thrilled to be able to announce the opening of a new and expanded Aardman attraction in time for the half-term holidays,” announced David Bryans, General Manager at Land’s End.

“It’s great to be able to bring world-famous characters like Wallace & Gromit to Land’s End, along with old-favourites like Morph who will be as familiar to mums and dads as he is to younger children.”

Visitors take a selfie and then watch as their faces are ‘Morphed’

“Visitors will be able to enjoy a series of interactive games and experiences while exploring the venue, including drawing boards where guests can design their own inventions and video walls where they can take a selfie and then watch as their faces are ‘Morphed’,” continues Bryans.

“We’re also bringing a new movie to our 4D cinema for 2018 with ‘Return To The Lost World’, a sequel to our popular feature ‘The Lost World’ promising bigger and more exciting adventures on an island filled with dinosaurs.”

The Aardman attraction is the result of a collaboration between Land’s End Landmark Attraction and Aardman’s Attractions & Live Experiences department. This wing of the animation studios specialises in creating immersive and engaging edutainment experiences featuring Aardman’s much-loved characters.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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