Speak Consulting help organisations drive business growth and profitability in the leisure and attractions industry. With 20 years brand & commercial partnerships, retail and IP licensing experience, Graham Speak, and his network of skilled professionals can help your business balance commercial, brand and creative objectives…putting guest experience at the heart.
Licensing & IP
Speak Consulting can support you at all stages of brand licensing & IP projects – from upfront education and strategy, to ongoing project support and delivery.
Whether you are considering partnering with an IP to help deliver your growth objectives; or you’re interested in building your own brand / IP ecosystem – we can help at all stages of the journey.
Experiences include supporting the growth of some of the world’s biggest IPs; to helping attractions scope out how they can build their own licensing program. We can help you understand, bust the myths, navigate and explore how licensing could support your commercial growth and enhance guest experience.
Brand & Commercial Partnerships
Authentic and sustainable commercial partnerships can help you generate income, create experiences for your guests and build far-reaching partnership ecosystems.
Speak Consulting can help you form the right strategy for your objectives – and then help you identify, engage with and negotiate great deals with brands and commercial partners.
Retail Proposition Development & Optimisation
Maximising retail can be a huge opportunity to drive revenue and enhance the experience for your guests.
Speak Consulting can help you with everything from optimising your current retail offer – to exploring how retail can become a much bigger part of your guest experience (and an attraction in its own right).
With a passion for putting guests at the heart of commercial decision making – we thrive on understanding your audiences and establishing how best to enhance their journey with merchandise and retail. We can help you with everything from market insights / safaris, retail audits, range planning, pricing, promotions and stock management, retail communications and events – all the way to retail proposition development and strategic planning.
We’re honest about when we can help – and have an expert network of trusted partners who can support on specialist projects where required.
Speak Consulting work across:
- Entertainment & Leisure
- Travel
- Cultural Sector
- Retail
- Commercial and Brand Partnerships
- Brand Licensing
Speak Consulting have worked with leading players across the attractions industry, including: Vekoma, National Trust for Scotland, Aardman, ROARR!, Beamish Museum, Lund Gruppen, Potions Cauldron and Merlin Entertainment Group.
