Holovis, a leading experience designer, is collaborating with Landsec, one of the UK’s leading real estate companies, to launch ApolloDomes. This will bring the first large-scale immersive projection domes in the UK to some of the country’s favourite retail destinations.
The attraction will debut at Gunwharf Quays in Portsmouth this autumn, and visitors will be able to discover new worlds through spectacular immersive theatre, stunning visual projections, and unparalleled event-scale production in two 19-metre indoor domes.
Cutting-edge audiovisual technology will create memorable, immersive, and multi-sensory experiences for all audiences, responding to the increasing demand for experiential entertainment.
The experiences have been conceived by Holovis’ award-winning creative team, which has previously worked with Alton Towers, SeaWorld Yas Island, and Legoland New York.
Holovis has welcomed renowned producer Mark Hurry to the team to support the development of ApolloDomes. Hurry’s portfolio includes acclaimed immersive theatrical productions such as Immersive Peaky Blinders, Doctor Who -Time Fracture and The Great Gatsby – Immersive Experience.
New benchmark for retail destinations
Gunwharf Quays will launch with two seasonal experiences, including Halloween experience Pumpkinville, for which booking opens on 17 September, and a Christmas edition. These invite customers to journey into a new reality filled with engaging stories and interactive features.
Landsec and Holovis aim to expand their collaboration over the coming year, offering guests across the UK the chance to be immersed in ApolloDomes’ digital, theatrical adventures.
The partnership is a first of its kind in the UK retail space and establishes a new standard for innovation and engagement in shopping destinations across the country.
Ben Padley, head of consumer at Landsec, says: “By bringing Holovis’ next-generation immersive entertainment to the UK for the very first time, our partnership will enhance some of our most popular shopping destinations into spaces that inspire, entertain, and create memorable moments for visitors of all ages.
“Visitors increasingly want dynamic destinations where they can be entertained, eat, drink and shop all under one roof. We’re meeting that demand by pioneering new concepts, creating experience-led places which go beyond what guests might expect from retail destinations.”
“ApolloDomes represents a first of its kind experience, blending next-gen projection technologies and media with world-class immersive theatrical performances to transport guests to an exciting, seasonal destination,” says Stuart Hetherington, CEO of Holovis.
“We’re extremely proud to be embarking on this journey with Landsec and are very excited to bring this level of immersive experience to guests in the UK.”
This summer, Holovis announced the opening of its new office space, development, and innovation centre at Southport’s Eastbank Creative and Digital hub. This move supports Holovis’s continued strategic growth, and underscores its aim to provide top-tier experiential, immersive, and interactive solutions to the entertainment, enterprise, and meditech sectors in northern England.
