Zero Latency, a global leader in VR entertainment, is embarking on a new stage of international growth, as new venues launch each month and an increasing number of operators partner with the platform. This expansion is concentrating on high-growth markets such as North America, India, the Middle East, and Southeast Asia.
Daniel Littlepage, chief growth officer at Zero Latency VR, says the company’s success is based on a clear vision to provide memorable social experiences that are simple to operate and lucrative to scale.
“We’ve proven that free-roam VR is beyond a novelty; it’s a category-defining experience that keeps people coming back and drives real value for operators,” says Littlepage. “From cinemas and malls to resorts and entertainment centers, our partners are telling us the same thing: this is exactly what their audiences are looking for.
“We’re seeing strong momentum across the board, but North America is particularly exciting right now. We’ve partnered with some of the largest entertainment groups in the region, and we’re seeing record-breaking performance. Operators want something that stands out, that feels future-ready, and that doesn’t require complex infrastructure or heavy staffing. That’s where we come in.”
Scalable premium social experiences
Zero Latency’s footprint now spans major cities across the US and Canada, soon-to-be refurbished locations in India, and ongoing growth in Europe, the Middle East, and Asia-Pacific.
At each location, large-scale, multiplayer virtual reality experiences enable groups to explore, compete, and work together. The highly immersive, filmic worlds can be explored without the need for backpacks or bulky equipment.
Littlepage says: “Consumers today are craving experiences that feel premium, social, and memorable. We’re tapping into that shift. And we’re doing it at scale, in a way that works just as well in a 2,000-square-foot mall unit as it does in a luxury resort or a multiplex.”
Looking forward, the company is set to reach 150 locations by the end of 2025, fuelled by strategic collaborations and increasing interest in the platform from cinema groups, real estate developers, hotel brands, and family entertainment operators.
“Our goal is to be everywhere people go to connect, unwind, and play together. We’re growing rapidly and building a category. And we’re doing it in collaboration with partners who see the opportunity to lead, not follow,” says Littlepage.
Zero Latency is cementing its position as the most reliable and scalable way to provide world-class, premium social immersive experiences for venues seeking to attract younger audiences, lengthen dwell time, and increase income per square foot.
Earlier this month, Zero Latency announced the launch of a new location in Webster, Texas. This marks the company’s ninth venue in Texas, in addition to attractions in major cities such as Austin, Dallas, Houston, Fort Worth, and San Antonio. Zero Latency now has more locations in the state than any other in the US.
