EPIC Entertainment Group, a producer of themed entertainment, live events, and immersive environments, has announced that Miami’s Fairchild Tropical Botanic Garden saw a record number of visitors this summer. The firm was able to increase ticket sales, attendance, and buzz despite the “summer slump” that hit many events and attractions across the United States.
“By producing a strategic calendar of themed events and activations throughout the summer months, we were able to increase overall attendance by nearly 35% compared to last year,” says Steve Sheldon, managing partner of EPIC Entertainment Group.
“In a challenging market and during a record-breaking heatwave, we really focused on creating unique experiences that would appeal to a variety of audiences to drive new and repeat visitors to the Garden.”
Creating memorable events
Among the noteworthy accomplishments was the EPIC production of the 2023 Bacon & BBQ Classic at Fairchild Tropical Botanic Garden, which saw a 31% increase in attendance from the year before. Additionally, the company worked on the Garden’s annual Mango Festival, which had an increase of around 40% in growth over 2022. These numbers demonstrate EPIC’s commitment to creating outstanding events and giving guests experiences they won’t forget.
Following this success, the EPIC team says it is excited to deliver lasting memories and activations for the autumn season, staying true to its purpose to create and elevate events for Fairchild Tropical Botanic Garden.
“We are grateful for our ongoing partnership with Fairchild and honored to effectively execute the vision and mission of the Garden through these events,” says Charity Hill, managing partner, EPIC Entertainment Group. “We look forward to continuing to grow and expand upon the Garden’s annual signature events while layering in new engaging experiences in the coming year.”
“Fairchild Tropical Botanic Garden is appreciative of this partnership with EPIC Entertainment Group,” says deputy director, Nannette Zapata. “Their unwavering commitment to delivering unforgettable experiences for festival-goers and families is evident in the excitement new and returning guests have shared with us.”
The Fairchild Tropical Botanic Garden’s daily operations, including its full and expanding event schedule, are overseen by EPIC. A Very Merry Garden (daily in December) and Haunted Birdhouses and Creepy Critters (daily in October) are two of the upcoming events that members and guests may look forward to.
EPIC Entertainment Group is a California-based company that provides live entertainment, event production, and brand activation services nationwide. It has collaborated with top brands like Crayola, Hotel Del Coronado, Hersheypark, and NightGarden.
Last month, the firm announced that it is expanding its partnership with Hersheypark’s immersive haunt experience, Dark Nights.
Top image courtesy of EPIC Entertainment Group
